Market Insights Advertising & Media Advertising

Digital Classifieds - China

China

Ad spending in the Digital Classifieds market in China is forecasted to hit €7.10bn by 2024.
The market is expected to experience a CAGR of 4.39% between 2024 and 2029, leading to a projected market volume of €8.80bn by 2029.
When compared globally, China is anticipated to contribute the highest ad spending amounting to €7.10bn in 2024.
The projected average ad spending per internet user in the General classifieds market will be €1.91 in 2024.
By 2029, 45% of the total ad spending in the Digital Classifieds market China will be generated through mobile.
China's digital classifieds market is experiencing rapid growth, fueled by increasing internet penetration and mobile usage across the country.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in China has experienced significant growth in recent years, driven by changing customer preferences and the unique circumstances of the local market.

Customer preferences: Chinese consumers have increasingly turned to online platforms for their buying and selling needs, leading to the rise of the Digital Classifieds market. This shift in preference can be attributed to several factors. Firstly, the convenience and ease of use offered by online platforms make it more convenient for consumers to browse and post listings. Additionally, the ability to reach a larger audience online compared to traditional classifieds methods has made it a more attractive option for both buyers and sellers. Lastly, the growing trust in online transactions and the availability of secure payment options have further encouraged consumers to embrace digital classifieds.

Trends in the market: One of the key trends in the Digital Classifieds market in China is the increasing popularity of mobile platforms. With the widespread adoption of smartphones and the availability of mobile apps, consumers can now access classifieds platforms anytime and anywhere. This has led to a shift in user behavior, with more people preferring to use mobile platforms for their buying and selling needs. As a result, many classifieds platforms have developed mobile apps and optimized their websites for mobile devices to cater to this growing demand. Another trend in the market is the emergence of specialized classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a rise in niche platforms catering to specific categories such as real estate, automobiles, and job listings. These specialized platforms offer a more targeted audience and provide users with a more tailored experience, making them attractive to both buyers and sellers in those specific industries.

Local special circumstances: China's large population and rapid urbanization have contributed to the growth of the Digital Classifieds market. As more people move to urban areas, the demand for goods and services increases, creating a thriving marketplace for classifieds. Additionally, the rise of the middle class in China has resulted in higher disposable incomes and increased consumer spending, further fueling the growth of the Digital Classifieds market.

Underlying macroeconomic factors: China's strong economic growth and increasing internet penetration have played a crucial role in the development of the Digital Classifieds market. As the country's economy continues to expand, more people have access to the internet, leading to a larger user base for online classifieds platforms. Furthermore, the Chinese government's support for the development of the digital economy and e-commerce has created a favorable environment for the growth of the Digital Classifieds market. In conclusion, the Digital Classifieds market in China has experienced significant growth due to changing customer preferences, the rise of mobile platforms, and the unique circumstances of the local market. With the continued expansion of China's economy and increasing internet penetration, the Digital Classifieds market is expected to further thrive in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.