Market Insights Advertising & Media Advertising

Digital Classifieds - Australia

Australia

Ad spending in the Digital Classifieds market in Australia is forecasted to reach €643.30m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 0.56%, leading to a projected market volume of €661.60m by 2029.
When compared globally, the highest ad spending is anticipated China (€7,104.00m in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be €6.98 in 2024.
Within the Digital Classifieds market, 75% of total ad spending will come from mobile in 2029.
Australia's Digital Classifieds market is thriving with increasing user engagement and a shift towards mobile platforms for advertising services.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Australia has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Australia have shown a strong preference for online platforms when it comes to buying and selling goods and services. This shift towards digital classifieds can be attributed to the convenience and ease of use offered by online platforms. With just a few clicks, customers can browse through a wide range of products and services, compare prices, and make purchases from the comfort of their own homes. Additionally, online platforms provide customers with the ability to easily connect with sellers and negotiate prices, further enhancing the customer experience.

Trends in the market: One of the key trends in the Digital Classifieds market in Australia is the increasing popularity of niche platforms. While general classifieds websites continue to dominate the market, there has been a rise in specialized platforms catering to specific industries or interests. These niche platforms provide customers with a more targeted and tailored experience, allowing them to find exactly what they are looking for more easily. For example, there are now dedicated platforms for buying and selling cars, real estate, jobs, and even pets. This trend is driven by the desire for more efficient and effective transactions, as customers can now find and connect with sellers who specialize in their specific needs.

Local special circumstances: Australia's vast geography and relatively small population have also played a role in shaping the Digital Classifieds market. With a landmass comparable to that of the United States but a population of only around 25 million, Australia has a dispersed population. This has led to a high demand for online platforms that connect buyers and sellers across different regions. Digital classifieds provide a solution to the challenge of distance, allowing customers to access a wide range of products and services regardless of their location. This has contributed to the growth and success of online platforms in Australia.

Underlying macroeconomic factors: The strong performance of the Australian economy has also contributed to the development of the Digital Classifieds market. With a stable and growing economy, Australians have more disposable income to spend on goods and services. This has created a favorable environment for online platforms, as customers are more willing to make purchases and engage in transactions. Additionally, the high internet penetration rate in Australia has made it easier for customers to access and use online classifieds platforms. As a result, the Digital Classifieds market in Australia has experienced steady growth and is expected to continue expanding in the coming years. Overall, the Digital Classifieds market in Australia is driven by customer preferences for convenience and efficiency, as well as the unique circumstances of the country. With the increasing popularity of online platforms and the rise of niche platforms, the market is poised for further growth and development. The strong economy and high internet penetration rate in Australia provide a solid foundation for the continued success of the Digital Classifieds market in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.