Market Insights Advertising & Media Advertising

Digital Classifieds - India

India

Ad spending in the Digital Classifieds market in India is forecasted to reach €127.10m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.07%, leading to a projected market volume of €140.80m by 2029.
When compared globally, the majority of ad spending will originate from China (€7,104.00m in 2024).
The average ad spending per internet user in the General classifieds market in India is estimated to be €0.04 in 2024.
Within the Digital Classifieds market in India, 62% of total ad spending will be attributed to mobile in 2029.
India's digital classifieds market is witnessing a surge in user engagement and innovation, driven by increased internet penetration and smartphone adoption nationwide.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in India has been experiencing significant growth in recent years.

Customer preferences: Customers in India are increasingly turning to digital platforms for their classifieds needs. This shift can be attributed to several factors. Firstly, the convenience of online classifieds platforms allows users to easily browse and search for products and services from the comfort of their own homes. Additionally, the ability to compare prices and read reviews from other users provides a level of transparency that was previously unavailable in traditional classifieds. Furthermore, the rise of mobile internet usage in India has made it even easier for customers to access digital classifieds platforms on the go.

Trends in the market: One major trend in the Digital Classifieds market in India is the increasing popularity of specialized platforms. While general classifieds websites continue to dominate the market, there has been a rise in niche platforms catering to specific categories such as real estate, jobs, and automobiles. This trend can be attributed to the growing demand for targeted and personalized services among customers. Additionally, specialized platforms often offer additional features and tools that are tailored to the specific needs of their users, further enhancing the customer experience. Another trend in the market is the growing adoption of online payment systems. As customers become more comfortable with making online transactions, digital classifieds platforms are integrating payment gateways to facilitate seamless and secure transactions. This not only provides convenience to customers but also helps to build trust and credibility in the online classifieds market.

Local special circumstances: India is a diverse country with multiple languages and cultural nuances. This poses a unique challenge for digital classifieds platforms, as they need to cater to the specific needs and preferences of different regions. To address this, many platforms have implemented localization strategies, such as offering content in multiple languages and tailoring their services to suit the local market. Additionally, the presence of strong local players in the classifieds market adds to the competition and drives innovation in the industry.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Digital Classifieds market in India. Firstly, the country's rapid economic growth has led to an increase in disposable income and consumer spending. This has created a larger market for classifieds, as more people have the means to buy and sell goods and services. Additionally, the government's push towards digitization and the widespread availability of affordable smartphones and internet access have further fueled the growth of the digital classifieds market. In conclusion, the Digital Classifieds market in India is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more customers embrace the convenience and benefits of online classifieds, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.