SMS Advertising - India

  • India
  • Ad spending in the SMS Advertising market in India is forecasted to reach €10.25m in 2024.
  • The expected annual growth rate (CAGR 2024-2029) is 3.06%, leading to a projected market volume of €11.92m by 2029.
  • When compared globally, the United States will generate the most ad spending (€287.80m in 2024).
  • The average ad spending per capita in the SMS Advertising market is projected to be €0.01 in 2024.
  • India's SMS advertising market is rapidly growing due to the country's high mobile phone penetration and increasing digital marketing investments.

Key regions: India, Germany, China, United Kingdom, Australia

 
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Analyst Opinion

The SMS Advertising market in India is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences:
Customers in India are increasingly relying on their mobile phones for various activities, including communication, entertainment, and shopping. As a result, there is a growing preference for receiving advertisements and promotional messages through SMS. This preference can be attributed to the convenience and immediacy of SMS, as well as the widespread availability of mobile phones across different segments of the population. Additionally, SMS advertising allows for personalized and targeted messaging, which resonates well with Indian consumers who value personalized experiences.

Trends in the market:
One of the key trends in the SMS Advertising market in India is the rise of mobile commerce. With the increasing adoption of smartphones and affordable mobile data plans, more and more consumers are using their mobile devices to make purchases. This trend has created opportunities for businesses to leverage SMS advertising as a way to promote their products and services, drive traffic to their mobile apps or websites, and ultimately increase sales. Additionally, SMS advertising is being used by businesses to engage with customers through loyalty programs, special offers, and personalized recommendations. Another trend in the SMS Advertising market in India is the integration of SMS with other marketing channels. Businesses are recognizing the importance of an omnichannel marketing approach, where SMS is used in conjunction with other channels such as email, social media, and mobile apps. This integrated approach allows for a more cohesive and consistent messaging strategy, as well as the ability to reach customers through their preferred channels. Furthermore, the use of SMS in combination with other channels enables businesses to track and analyze customer behavior and engagement, leading to more targeted and effective marketing campaigns.

Local special circumstances:
India has a large and diverse population, with varying levels of internet connectivity and access to digital platforms. While internet penetration is increasing, there are still significant portions of the population that do not have access to reliable internet connections. In such cases, SMS advertising provides a viable alternative for businesses to reach these consumers. Additionally, SMS advertising is not dependent on smartphone ownership or internet connectivity, making it accessible to a wider audience.

Underlying macroeconomic factors:
India is experiencing rapid economic growth, with a rising middle class and increasing disposable incomes. This economic growth has led to an expansion of the consumer market, with more individuals having the purchasing power to buy products and services. As a result, businesses are investing in advertising and marketing strategies to capture the attention of this growing consumer base. SMS advertising offers a cost-effective and efficient way for businesses to reach a large audience, making it an attractive option in the Indian market. In conclusion, the SMS Advertising market in India is growing due to changing customer preferences, such as the increasing reliance on mobile phones, as well as local special circumstances, such as varying levels of internet connectivity. The integration of SMS with other marketing channels and the rise of mobile commerce are also contributing to the growth of the market. Additionally, underlying macroeconomic factors, such as rapid economic growth and increasing disposable incomes, are driving businesses to invest in advertising and marketing strategies, including SMS advertising.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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