SMS Advertising - United Kingdom

  • United Kingdom
  • Ad spending in the SMS Advertising market in the United Kingdom is forecasted to reach €40.29m in 2024.
  • The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.63%, leading to a projected market volume of €43.69m by 2029.
  • When compared globally, the United States will account for the highest ad spending (€287.80m in 2024).
  • The projected average ad spending per capita in the SMS Advertising market is estimated to be €0.59 in 2024.
  • In the United Kingdom, SMS Advertising is experiencing a surge in demand due to its cost-effectiveness and high engagement rates in the competitive advertising market.

Key regions: India, Germany, China, United Kingdom, Australia

Comparaison de régions

Analyst Opinion

The SMS Advertising market in United Kingdom is experiencing steady growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in United Kingdom have shown a strong preference for SMS advertising as a means of communication. With the increasing use of smartphones and the convenience of text messaging, customers find it easier to receive promotional messages through SMS rather than other forms of advertising. Additionally, SMS advertising allows for personalized and targeted messages, which appeals to customers who value personalized experiences.

Trends in the market:
One of the key trends in the SMS Advertising market in United Kingdom is the integration of SMS with other marketing channels. Businesses are leveraging SMS advertising in conjunction with social media, email marketing, and mobile apps to create a seamless and cohesive marketing strategy. This integration allows for a more comprehensive and effective approach to reaching customers and driving engagement. Another trend in the market is the use of SMS advertising for customer engagement and loyalty programs. Businesses are utilizing SMS to send exclusive offers, discounts, and rewards to their loyal customers, thereby fostering customer loyalty and increasing customer retention. This trend has been particularly successful in industries such as retail, hospitality, and e-commerce.

Local special circumstances:
The United Kingdom has a highly developed telecommunications infrastructure, which makes SMS advertising easily accessible to a large portion of the population. With widespread mobile phone usage and a high level of smartphone penetration, businesses have a large audience to target through SMS advertising. Additionally, the regulatory environment in United Kingdom is favorable for SMS advertising, with clear guidelines and regulations in place to protect consumer privacy and prevent spam messaging.

Underlying macroeconomic factors:
The growing popularity of SMS advertising in United Kingdom can also be attributed to underlying macroeconomic factors. The country has a strong and stable economy, which has resulted in increased consumer spending and business investments. As businesses look for cost-effective and efficient ways to reach their target audience, SMS advertising offers a cost-effective solution with a high return on investment. Furthermore, the competitive nature of the market has led businesses to explore new and innovative marketing strategies, with SMS advertising being a key component of their overall marketing mix. In conclusion, the SMS Advertising market in United Kingdom is growing and developing due to customer preferences for personalized and targeted communication, market trends such as integration with other marketing channels and customer engagement strategies, local special circumstances including a developed telecommunications infrastructure and favorable regulatory environment, and underlying macroeconomic factors such as a strong economy and competitive market. The future of SMS advertising in United Kingdom looks promising as businesses continue to leverage this effective and efficient marketing tool.


Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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