Market Insights Advertising & Media Advertising

Digital Banner Advertising - United Kingdom

United Kingdom

Ad spending in the Digital Banner Advertising market in the United Kingdom is forecasted to reach €7.48bn in 2024.
The anticipated annual growth rate (CAGR 2024-2029) is 5.62%, leading to a projected market volume of €9.83bn by 2029.
When compared globally, the majority of ad spending will originate from the United States (€62,240.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is expected to be €127.50 in 2024.
By 2029, 64% of the total ad spending in the United Kingdom will come from mobile.
In the United Kingdom, the shift towards programmatic buying is driving the growth of Digital Banner Advertising in the Advertising market.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

Digital Banner Advertising in the United Kingdom has seen significant growth in recent years, driven by changing customer preferences and the increasing use of digital platforms for advertising purposes. Customer preferences have shifted towards online and mobile platforms, with consumers spending more time on their smartphones and tablets. This has led advertisers to allocate a larger portion of their advertising budgets to digital banner advertising, as it allows them to reach a wider audience and target specific demographics more effectively. Additionally, the ability to track and measure the effectiveness of digital banner ads has made them an attractive option for advertisers, as they can easily monitor the return on their investment. Trends in the market indicate that programmatic advertising is becoming increasingly popular in the United Kingdom. Programmatic advertising uses automated systems to buy and sell digital ad space, allowing advertisers to target specific audiences in real-time. This trend is driven by the desire for more personalized and targeted advertising, as well as the efficiency and cost-effectiveness of programmatic buying. Another trend in the United Kingdom's digital banner advertising market is the rise of native advertising. Native ads are designed to blend in with the content of the platform on which they are displayed, making them less intrusive and more engaging for users. This type of advertising has become popular as consumers have become more resistant to traditional banner ads and are seeking more authentic and relevant content. Local special circumstances in the United Kingdom also contribute to the development of the digital banner advertising market. The country has a highly advanced digital infrastructure, with widespread access to high-speed internet and a high level of smartphone penetration. This makes it easier for advertisers to reach consumers through digital channels and ensures a large potential audience for digital banner ads. Underlying macroeconomic factors, such as the growth of the e-commerce industry and the increasing importance of digital marketing, also play a role in the development of the digital banner advertising market. The United Kingdom has a strong e-commerce sector, with a large number of online retailers and a high level of consumer trust in online transactions. As more businesses move their operations online, the demand for digital advertising is expected to continue to grow. In conclusion, the Digital Banner Advertising market in the United Kingdom is developing due to changing customer preferences, the rise of programmatic and native advertising, local special circumstances, and underlying macroeconomic factors. As digital platforms continue to play a larger role in consumers' lives, the demand for digital banner advertising is expected to increase further in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.