Market Insights Advertising & Media Advertising

Cinema Advertising - United Kingdom

United Kingdom

In the United Kingdom, ad spending in the Cinema Advertising market is projected to reach €130.50m in 2024.
Ad spending in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.47%, leading to a projected market volume of €170.30m by 2029.
While most revenue in the Cinema Advertising market will be generated the United States, in the United Kingdom is also a significant player.
By 2029, the number of viewers in the Cinema Advertising market in the United Kingdom is expected to amount to 34.4m users.
Additionally, the average ad spending per viewer in the Cinema Advertising market in the United Kingdom is projected to reach €4.09 in 2024.
In the United Kingdom, cinema advertising is experiencing a resurgence as brands increasingly leverage immersive experiences to engage audiences post-pandemic.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Analyst Opinion

The Cinema Advertising market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth of the Cinema Advertising market in United Kingdom is the changing preferences of customers. With the rise of streaming services and on-demand content, traditional television advertising has become less effective in reaching audiences. As a result, advertisers are turning to alternative channels such as cinema to engage with consumers. Cinema advertising offers a captive audience in a highly immersive environment, allowing brands to create memorable and impactful campaigns.

Trends in the market: Another factor driving the growth of the Cinema Advertising market in United Kingdom is the increasing investment in technology and innovation. Digital cinema screens have become more prevalent, offering higher resolution and enhanced visual experiences. This has opened up new opportunities for advertisers to create engaging and interactive campaigns that capture the attention of moviegoers. Additionally, advancements in data analytics and targeting capabilities have allowed advertisers to deliver more personalized and relevant content to cinema audiences.

Local special circumstances: The unique characteristics of the United Kingdom market have also contributed to the growth of Cinema Advertising. The country has a strong cinema culture, with a large number of cinemas and a high frequency of cinema visits. This provides advertisers with a wide reach and the opportunity to target a diverse audience. Furthermore, the United Kingdom has a thriving creative industry, with many talented filmmakers and production companies. This has resulted in the production of high-quality and visually appealing films, which further attract audiences to cinemas and create opportunities for advertisers.

Underlying macroeconomic factors: The overall economic stability and consumer confidence in the United Kingdom have also played a role in the growth of the Cinema Advertising market. Despite uncertainties surrounding Brexit and the impact of the COVID-19 pandemic, the United Kingdom has maintained a strong economy. This has encouraged advertisers to invest in marketing and advertising activities, including cinema advertising. Additionally, the United Kingdom has a large and affluent consumer market, making it an attractive destination for advertisers looking to reach a wide audience. In conclusion, the Cinema Advertising market in United Kingdom is experiencing growth due to changing customer preferences, technological advancements, the unique characteristics of the local market, and the underlying macroeconomic factors. As cinema advertising continues to evolve and adapt to the changing media landscape, it is expected to remain a valuable and effective channel for advertisers in the United Kingdom.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.