SMS Advertising - Germany

  • Germany
  • Ad spending in the SMS Advertising market in Germany is forecasted to reach €21.38m in 2024.
  • The sector is expected to experience an annual growth rate (CAGR 2024-2029) of 1.46%, leading to an estimated market volume of €22.99m by 2029.
  • When compared globally, the United States is anticipated to have the highest ad spending, reaching €287.80m in 2024.
  • The projected average ad spending per capita in the SMS Advertising market is set to be €0.26 in 2024.
  • Germany's stringent data protection laws are shaping SMS advertising trends by emphasizing consumer privacy and consent in the market.

Key regions: India, Germany, China, United Kingdom, Australia

Comparaison de régions

Analyst Opinion

The SMS Advertising market in Germany is experiencing significant growth due to several factors.

Customer preferences:
Customers in Germany are increasingly turning to SMS advertising as a means of receiving targeted and personalized marketing messages. This preference for SMS advertising can be attributed to the widespread use of mobile phones in the country. With a high smartphone penetration rate and a culture that values convenience and efficiency, German consumers are receptive to receiving promotional messages via SMS. Additionally, SMS advertising allows for direct and immediate communication with customers, making it an effective channel for reaching and engaging with the target audience.

Trends in the market:
One of the key trends in the SMS Advertising market in Germany is the shift towards more personalized and interactive campaigns. Companies are leveraging customer data and analytics to create tailored SMS advertisements that resonate with individual customers. This trend is driven by the increasing demand for personalized experiences and the need for businesses to stand out in a crowded market. By delivering relevant and engaging content, companies can increase customer engagement and drive conversion rates. Another trend in the market is the integration of SMS advertising with other marketing channels. Companies are using SMS as part of a multi-channel marketing strategy, combining it with email marketing, social media advertising, and other digital channels. This integrated approach allows for a consistent and cohesive brand message across different touchpoints, increasing the effectiveness of marketing campaigns.

Local special circumstances:
Germany has strict regulations regarding data protection and privacy, which impact the SMS Advertising market. Companies must ensure compliance with these regulations when collecting and using customer data for SMS advertising purposes. This includes obtaining explicit consent from customers and providing them with the option to opt out of receiving SMS advertisements. Adhering to these regulations is crucial for maintaining consumer trust and avoiding legal consequences.

Underlying macroeconomic factors:
The strong economy in Germany plays a significant role in the growth of the SMS Advertising market. A robust economy leads to increased consumer spending and business investment, creating more opportunities for companies to advertise their products and services. Additionally, Germany's high internet and mobile penetration rates provide a solid foundation for the growth of digital advertising channels, including SMS advertising. In conclusion, the SMS Advertising market in Germany is experiencing growth due to customer preferences for targeted and personalized marketing messages, the trend towards integrated marketing campaigns, local regulations on data protection and privacy, and the country's strong economy. As companies continue to innovate and adapt to changing consumer preferences, the SMS Advertising market in Germany is expected to further expand in the coming years.


Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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