Market Insights Advertising & Media Advertising

Digital Classifieds - Germany

Germany

Ad spending in the Digital Classifieds market in Germany is forecasted to reach €1.06bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.56%, leading to a projected market volume of €1.09bn by 2029.
When compared globally, the highest ad spending is expected to originate from China (€7,104.00m in 2024).
The average ad spending per internet user in the Jobs classifieds market in Germany is estimated to be €4.67 in 2024.
Within the Digital Classifieds market, 63% of the total ad spending is projected to be generated through mobile in 2029.
Germany's digital classifieds market is witnessing a surge in innovative platforms offering targeted advertising solutions to diverse industries.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Germany has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online platforms for buying and selling goods and services.

Customer preferences: German consumers have increasingly turned to digital classifieds platforms for their buying and selling needs. The convenience and ease of use offered by these platforms have made them a popular choice among consumers, who can now browse and purchase a wide range of products and services from the comfort of their own homes. In addition, the ability to compare prices and read reviews from other users has made online classifieds platforms a trusted source of information for consumers.

Trends in the market: One of the key trends in the digital classifieds market in Germany is the rise of specialized platforms catering to specific niches. These platforms focus on specific categories such as real estate, automobiles, or jobs, providing a more targeted and tailored experience for both buyers and sellers. This trend has been driven by the increasing demand for specialized services and the desire for a more efficient and streamlined buying and selling process. Another important trend in the market is the growing popularity of mobile classifieds apps. With the widespread use of smartphones and the increasing reliance on mobile devices for everyday tasks, consumers are increasingly turning to mobile apps for their buying and selling needs. Mobile classifieds apps offer a convenient and user-friendly interface, allowing users to browse and purchase products on the go.

Local special circumstances: Germany has a strong culture of trust and reliability, which has influenced the development of the digital classifieds market in the country. German consumers place a high value on transparency and authenticity, and this is reflected in the design and functionality of online classifieds platforms. Trusted user reviews, secure payment options, and clear product descriptions are all features that are highly valued by German consumers.

Underlying macroeconomic factors: The strong economy and high internet penetration rate in Germany have also contributed to the growth of the digital classifieds market. With a large population and a high level of disposable income, Germany presents a lucrative market for online classifieds platforms. In addition, the country's well-developed infrastructure and reliable logistics network make it easy for sellers to deliver products to customers across the country. In conclusion, the Digital Classifieds market in Germany is experiencing significant growth due to changing customer preferences, including the increasing use of online platforms for buying and selling goods and services. The rise of specialized platforms and the growing popularity of mobile apps are important trends in the market. Germany's culture of trust and reliability, strong economy, and high internet penetration rate are all underlying macroeconomic factors that contribute to the growth of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.