Advertising - India

India

Ad spending in the Advertising market in India is forecasted to reach €13.75bn in 2024.
The largest market is TV & Video Advertising with a market volume of €5.90bn in 2024.
Compared globally, the United States will lead in ad spending, reaching €394.90bn in 2024.
Within the Advertising market in India, 45% of total ad spending will come from digital sources in 2029.
The average ad spending per capita in the TV & Video Advertising market is expected to be €4.09 in 2024.
Moreover, Advertising market of the 85% revenue in India will be generated through programmatic advertising in 2029.
India's advertising market is experiencing a shift towards digital platforms, with increased focus on targeted online campaigns to reach tech-savvy consumers.

Key regions: United States, China, Europe, Asia, Japan

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Analyst Opinion

The Advertising market in India has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Indian market have shifted towards digital advertising, with a growing number of consumers accessing the internet through smartphones and other devices. This has led to a surge in online advertising, as companies seek to reach their target audience through digital channels. Additionally, there is a growing demand for personalized and interactive advertisements, as consumers become more discerning and selective in their choices. Trends in the Indian advertising market reflect the global shift towards digital media. Traditional forms of advertising, such as print and television, are gradually being replaced by online platforms and social media. Advertisers are increasingly investing in search engine optimization, social media marketing, and influencer collaborations to engage with their target audience. The rise of e-commerce in India has also contributed to the growth of digital advertising, as companies compete for visibility and customer acquisition in the online marketplace. Local special circumstances in India play a significant role in shaping the advertising market. The country's large population, with a significant proportion of young and tech-savvy individuals, provides a vast consumer base for advertisers to target. Furthermore, India's diverse cultural landscape necessitates localized advertising strategies, with companies tailoring their campaigns to specific regions and demographics. The emergence of regional language content and platforms has also opened up new opportunities for advertisers to connect with local audiences. Underlying macroeconomic factors have also contributed to the growth of the advertising market in India. The country's robust economic growth, rising disposable incomes, and increasing urbanization have fueled consumer spending and created a conducive environment for advertising investments. Additionally, government initiatives such as Digital India and Make in India have encouraged the adoption of digital technologies and attracted foreign investment, further boosting the advertising industry. In conclusion, the advertising market in India is witnessing rapid growth driven by changing customer preferences, emerging trends in digital advertising, local special circumstances, and underlying macroeconomic factors. Advertisers are increasingly focusing on digital platforms and personalized campaigns to engage with the growing consumer base in India. As the country continues to embrace digital technologies and experience economic growth, the advertising market is expected to further expand in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).