Direct Messaging Advertising - India

  • India
  • Ad spending in the Direct Messaging Advertising market in India is forecasted to reach €975.20m in 2024.
  • The market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 2.49%, leading to a projected market volume of €1,103.00m by 2029.
  • Direct Mail Advertising holds the largest market share in India with a volume of €574.50m in 2024.
  • When compared globally, the United States leads in ad spending with €27,800.00m in 2024.
  • The average ad spending per capita in the Direct Messaging Advertising market in India is estimated to be €0.68 in 2024.
  • Direct Messaging Advertising in India is rapidly evolving, with personalized content and targeted campaigns driving higher engagement and conversion rates in the market.

Key regions: India, Germany, France, China, Australia

 
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Analyst Opinion

The Direct Messaging Advertising market in India has been experiencing steady growth in recent years.

Customer preferences:
Indian consumers are increasingly using messaging apps as a primary mode of communication, which has created a significant opportunity for advertisers to reach their target audience through direct messaging advertising. With the rise in smartphone penetration and affordable data plans, messaging apps have become a popular choice for communication among Indian users. This shift in consumer behavior has led to a growing demand for direct messaging advertising.

Trends in the market:
One of the key trends in the Direct Messaging Advertising market in India is the integration of advertising within messaging apps. Messaging apps are now offering targeted advertising options to businesses, allowing them to reach users based on their demographics, interests, and behavior. This targeted approach has proven to be more effective in engaging users and driving conversions. Another trend in the market is the use of chatbots for advertising purposes. Chatbots are becoming increasingly popular in India, with businesses using them to automate customer interactions and provide personalized recommendations. Advertisers are leveraging chatbots to deliver targeted ads and promotions directly to users within messaging apps, enhancing the user experience and increasing the likelihood of conversions.

Local special circumstances:
India has a large and diverse population, with different languages, cultures, and preferences. Advertisers need to take these local special circumstances into account when designing their direct messaging advertising campaigns. Customizing the content and language of the ads to resonate with the target audience is crucial for success in the Indian market.

Underlying macroeconomic factors:
India's growing economy and rising disposable income levels have contributed to the development of the Direct Messaging Advertising market. As more people have access to smartphones and affordable internet, the potential reach of direct messaging advertising has expanded significantly. Additionally, the government's Digital India initiative has played a crucial role in promoting digital connectivity and encouraging the use of messaging apps, further fueling the growth of the market. In conclusion, the Direct Messaging Advertising market in India is witnessing growth due to the increasing popularity of messaging apps among Indian consumers. The integration of advertising within messaging apps and the use of chatbots for advertising purposes are key trends in the market. Advertisers need to consider the local special circumstances and customize their campaigns accordingly. India's growing economy and government initiatives to promote digital connectivity are underlying macroeconomic factors driving the development of the market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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