E-mail Advertising - India

  • India
  • Ad spending in the E-mail Advertising market in India is forecasted to reach €209.10m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.67%, leading to an estimated market volume of €250.40m by 2029.
  • When compared globally, the United States will generate the highest ad spending (€3,149.00m in 2024).
  • The average ad spending per internet user in the E-mail Advertising market in India is projected to be €0.15 in 2024.
  • India's growing digital market fuels the rise of targeted E-mail Advertising, capitalizing on the country's tech-savvy population and increasing internet penetration.

Key regions: Japan, Germany, United States, Europe, Asia

 
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Analyst Opinion

The Email Advertising market in India is experiencing significant growth and development.

Customer preferences:
Indian consumers are increasingly relying on email as a primary mode of communication and information sharing. With the rapid growth of internet penetration and smartphone usage in the country, email has become a popular and convenient means of staying connected. This has created a favorable environment for email advertising, as marketers can reach a large and diverse audience through this channel.

Trends in the market:
One of the key trends in the Email Advertising market in India is the increasing use of personalized and targeted email campaigns. Marketers are leveraging customer data and analytics to create highly relevant and customized email content, which leads to higher engagement and conversion rates. This trend is driven by the growing demand for personalized experiences among Indian consumers. Another trend in the market is the adoption of automation tools and technologies. Email marketing platforms are increasingly offering automation features, allowing marketers to streamline their campaigns and improve efficiency. This trend is driven by the need to scale email advertising efforts and reach a larger audience without increasing resource requirements.

Local special circumstances:
India has a diverse and multicultural population, with different languages, cultures, and preferences. This poses a unique challenge for email advertisers, as they need to tailor their campaigns to resonate with various segments of the population. Marketers in India need to invest in localization efforts, including language translation, cultural adaptation, and regional targeting, to ensure the effectiveness of their email campaigns.

Underlying macroeconomic factors:
The Email Advertising market in India is also influenced by macroeconomic factors. India is experiencing rapid economic growth, with a rising middle class and increasing disposable income. This has led to an expansion of the consumer market and an increase in consumer spending. As a result, companies are investing more in marketing and advertising activities, including email advertising, to capture the attention and purchasing power of Indian consumers. In addition, the Indian government's initiatives to promote digitalization and e-commerce have further boosted the Email Advertising market. The introduction of digital payment systems and the implementation of policies to encourage online transactions have led to an increase in online shopping and digital interactions. This has created new opportunities for email advertisers to target Indian consumers and drive sales through email campaigns. Overall, the Email Advertising market in India is witnessing significant growth and development, driven by customer preferences for email communication, the adoption of personalized and targeted campaigns, the use of automation tools, the need for localization efforts, and underlying macroeconomic factors such as economic growth and digitalization initiatives.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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