E-mail Advertising - Asia

  • Asia
  • Ad spending in the E-mail Advertising market in Asia is forecasted to reach €3.10bn in 2024.
  • The market is expected to experience an annual growth rate (CAGR 2024-2029) of 4.64%, leading to a projected market size of €3.89bn by 2029.
  • When compared globally, the United States is anticipated to contribute the most to ad spending (€3,149.00m in 2024).
  • The projected average ad spending per internet user in the E-mail Advertising market is €0.91 in 2024.
  • In Asia, Japan leads in utilizing targeted E-mail Advertising strategies to reach niche markets effectively in the competitive Advertising sector.

Key regions: Japan, Germany, United States, Europe, Asia

Comparaison de régions

Analyst Opinion

The Email Advertising market in Asia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in Asia are increasingly relying on email as a means of communication and information exchange. With the rapid growth of internet penetration and smartphone usage in the region, email has become an essential tool for personal and professional communication. As a result, businesses are leveraging email advertising to reach their target audience effectively. Furthermore, customers in Asia are becoming more receptive to personalized and targeted email advertisements, which offer relevant content and promotions based on their preferences and behavior.

Trends in the market:
One of the key trends in the Email Advertising market in Asia is the growing adoption of automation and data-driven strategies. Businesses are leveraging advanced analytics and machine learning algorithms to segment their customer base, personalize email content, and optimize campaign performance. This trend is driven by the increasing availability of customer data and the need for businesses to deliver more personalized and relevant email advertisements to their customers. Another trend in the market is the rise of mobile email advertising. With the widespread adoption of smartphones in Asia, customers are accessing their emails on mobile devices more frequently. This has led businesses to optimize their email advertisements for mobile devices, ensuring that they are visually appealing and easy to interact with on smaller screens.

Local special circumstances:
Asia is a diverse region with multiple countries, each having its own unique cultural, linguistic, and regulatory landscape. Businesses operating in the Email Advertising market in Asia need to take these local special circumstances into account. For example, in countries like China, where internet censorship is prevalent, businesses need to comply with strict regulations and adapt their email advertising strategies accordingly. Similarly, in countries with multiple languages and diverse cultural norms, businesses need to localize their email advertisements to resonate with the local audience.

Underlying macroeconomic factors:
The Email Advertising market in Asia is also influenced by underlying macroeconomic factors. The region has been experiencing robust economic growth, leading to an expansion of the middle class and increased consumer spending. This provides businesses with a larger customer base and more opportunities for email advertising. Additionally, the growing digital economy in Asia has created a favorable environment for businesses to invest in online marketing channels, including email advertising. In conclusion, the Email Advertising market in Asia is witnessing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses in the region are leveraging email advertising to effectively reach their target audience and drive business growth. As the region continues to embrace digitalization and experience economic growth, the Email Advertising market in Asia is expected to further expand in the coming years.


Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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