Digital Classifieds - Asia

  • Asia
  • Ad spending in the Digital Classifieds market in Asia is forecasted to reach €10.03bn in 2024.
  • The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.37%, leading to a projected market volume of €11.84bn by 2029.
  • When compared globally, the majority of ad spending will originate from China (€7,104.00m in 2024).
  • The average ad spending per internet user in the General classifieds market is estimated to be €0.95 in 2024.
  • Within the Digital Classifieds market, 46% of the total ad spending will be attributed to mobile in 2029.
  • In India, the Digital Classifieds market in Advertising is booming with increased user engagement and innovative monetization strategies by leading platforms.

Key regions: Japan, Australia, Europe, India, Germany

Comparaison de régions

Analyst Opinion

The Digital Classifieds market in Asia is experiencing significant growth and development, driven by various factors such as increasing internet penetration, changing consumer preferences, and the rise of digital platforms.

Customer preferences:
In Asia, customers are increasingly turning to digital classifieds platforms to buy and sell goods and services. The convenience and ease of use offered by these platforms are major attractions for customers. Additionally, the ability to reach a wider audience and compare prices easily has also contributed to the popularity of digital classifieds.

Trends in the market:
One of the key trends in the Asian digital classifieds market is the rapid growth of mobile usage. With the increasing affordability and availability of smartphones, more people are accessing digital classifieds platforms through their mobile devices. This trend is particularly prominent in countries with large populations, such as China and India. As a result, digital classifieds platforms are investing heavily in mobile optimization and developing user-friendly mobile apps to cater to this growing market segment. Another trend in the Asian digital classifieds market is the emergence of niche platforms catering to specific industries or target audiences. These niche platforms provide a more focused and tailored experience for users, allowing them to find and connect with relevant buyers or sellers more easily. For example, there are specialized platforms for real estate, automobiles, jobs, and even pets. This trend reflects the evolving needs and preferences of customers, who are seeking more specialized and efficient solutions for their specific requirements.

Local special circumstances:
Asia is a diverse region with different countries and cultures, and this diversity is reflected in the digital classifieds market. Each country has its own unique set of circumstances and preferences that influence the development of the market. For example, in countries like China and India, where there is a large population and a growing middle class, the digital classifieds market is booming due to the sheer size of the customer base. On the other hand, in countries with smaller populations and more developed economies, such as Singapore and South Korea, the market may be more mature and saturated, with intense competition among digital classifieds platforms.

Underlying macroeconomic factors:
The growth of the digital classifieds market in Asia is also influenced by underlying macroeconomic factors. For instance, the increasing internet penetration and smartphone adoption rates are driven by rising incomes and improving living standards in many Asian countries. As people become more affluent, they have greater purchasing power and are more likely to engage in online transactions. Additionally, the rise of digital platforms is also supported by improvements in logistics and payment infrastructure, which make it easier for customers to buy and sell goods and services online. In conclusion, the Digital Classifieds market in Asia is experiencing significant growth and development due to increasing internet penetration, changing customer preferences, and the rise of digital platforms. The market is characterized by the rapid growth of mobile usage, the emergence of niche platforms, and diverse local circumstances. Underlying macroeconomic factors such as rising incomes and improving logistics infrastructure also contribute to the growth of the market. Overall, the digital classifieds market in Asia is poised for further expansion as more customers embrace the convenience and benefits of online classifieds platforms.


Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.


We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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