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SMS Advertising - Asia

Asia

Ad spending in the SMS Advertising market in Asia is forecasted to reach €243.50m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.82%, leading to a projected market volume of €279.80m by 2029.
When compared globally, the United States will account for the highest ad spending (€287.80m in 2024).
The average ad spending per capita in the SMS Advertising market is estimated to be €0.05 in 2024.
In Asia, SMS Advertising in the advertising market of China is booming due to its high mobile phone penetration and tech-savvy consumer base.

Key regions: India, Germany, China, United Kingdom, Australia

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Analyst Opinion

The SMS Advertising market in Asia is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in Asia are shifting towards mobile devices as the primary means of communication. With the increasing penetration of smartphones and the availability of affordable mobile data plans, people are spending more time on their phones. This has created a huge opportunity for SMS Advertising as it allows businesses to directly reach their target audience on their mobile devices. Additionally, SMS Advertising is seen as a more personal and immediate form of communication compared to other advertising channels, making it more effective in capturing the attention of consumers. One of the key trends in the SMS Advertising market in Asia is the adoption of personalized and targeted messaging. Businesses are increasingly leveraging data analytics and customer segmentation techniques to tailor their SMS campaigns to individual customers. This allows them to deliver highly relevant and personalized messages, which in turn increases the effectiveness of their advertising efforts. Furthermore, advancements in technology have made it easier for businesses to automate their SMS campaigns, enabling them to reach a larger audience with minimal effort. Local special circumstances in Asia also contribute to the growth of the SMS Advertising market. For example, in countries with large populations like China and India, SMS Advertising offers a cost-effective way for businesses to reach a wide audience. Additionally, in countries where internet access is limited or unreliable, SMS Advertising provides a reliable and accessible channel for businesses to communicate with their customers. Furthermore, cultural factors such as the popularity of texting and the importance of personal relationships in Asian societies make SMS Advertising a highly effective marketing tool. Underlying macroeconomic factors also play a role in the development of the SMS Advertising market in Asia. The region's rapid economic growth has led to an increase in disposable income, which in turn has fueled consumer spending. This provides businesses with a larger customer base to target through SMS Advertising. Furthermore, the growing middle class in Asia has led to an increase in smartphone ownership, further driving the demand for SMS Advertising. In conclusion, the SMS Advertising market in Asia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses in Asia are increasingly recognizing the effectiveness of SMS Advertising in reaching their target audience and are adopting personalized and targeted messaging techniques. With the continued growth of the region's economy and the increasing penetration of smartphones, the SMS Advertising market in Asia is poised for further expansion in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.