Cinema Advertising - Asia

  • Asia
  • Ad spending in the Cinema Advertising market is projected to reach €1.16bn in 2024.
  • Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 6.51%, resulting in a projected market volume of €1.59bn by 2029.
  • With a projected market volume of €882.80m in 2024, most revenue will be generated in the United States.
  • In the Cinema Advertising market, the number of viewers is expected to amount to 1.1bn users by 2029.
  • The average ad spending per viewer in the Cinema Advertising market is projected to amount to €1.21 in 2024.

Key regions: United Kingdom, Japan, United States, Europe, Germany

 
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Analyst Opinion

The Cinema Advertising market in Asia is experiencing significant growth and development in recent years.

Customer preferences:
Customers in Asia are increasingly drawn to the unique and immersive experience that cinema advertising offers. Unlike traditional forms of advertising, cinema ads allow brands to engage with audiences in a captive environment, where they have the undivided attention of moviegoers. This appeals to customers who are looking for a break from the constant bombardment of ads in other mediums. Additionally, cinema advertising provides a larger-than-life experience, with high-quality visuals and surround sound, which further enhances the impact of the ads.

Trends in the market:
One of the key trends in the cinema advertising market in Asia is the increasing use of technology to target specific demographics. Advertisers are leveraging data analytics and audience segmentation techniques to identify the most relevant movie genres and screening times for their target audience. This allows them to maximize the effectiveness of their ads and ensure that they reach the right people at the right time. Furthermore, advancements in digital cinema technology have made it easier for advertisers to create and deliver dynamic and interactive ads, further enhancing the engagement and impact of cinema advertising.

Local special circumstances:
Asia is a diverse region with a wide range of languages, cultures, and preferences. This diversity presents both opportunities and challenges for cinema advertisers. Advertisers need to carefully tailor their ads to resonate with the local audience and take into account cultural sensitivities. For example, humor and storytelling techniques that work in one country may not necessarily work in another. Additionally, the popularity of local cinema productions in many Asian countries provides an opportunity for advertisers to align their ads with popular local films, thereby increasing the relevance and appeal of their ads.

Underlying macroeconomic factors:
The rapid economic growth in Asia has led to an increase in disposable income and a growing middle class. This has resulted in higher consumer spending on entertainment and leisure activities, including cinema. As more people in Asia have the means to afford movie tickets, the cinema industry has experienced a boost in attendance, creating a larger audience for cinema advertising. Furthermore, the increasing urbanization in many Asian countries has led to the development of modern multiplexes and cinema complexes, providing advertisers with more opportunities to reach a larger audience. In conclusion, the Cinema Advertising market in Asia is thriving due to customer preferences for the unique and immersive experience it offers. Advancements in technology and the ability to target specific demographics have further fueled the growth of cinema advertising. Local special circumstances, such as cultural diversity and the popularity of local cinema productions, present both challenges and opportunities for advertisers. Additionally, underlying macroeconomic factors, such as rapid economic growth and urbanization, have contributed to the development of the cinema advertising market in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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