Market Insights Advertising & Media Advertising Direct Messaging Advertising

Telemarketing - China

China

Ad spending in the Telemarketing market in China is forecasted to reach €1.88bn in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 2.91%, leading to a projected market volume of €2.17bn by 2029.
When compared globally, the United States is expected to drive the majority of ad spending (€4,280.00m in 2024).
The average ad spending per capita in the Telemarketing market in China is projected to be €1.32 in 2024.
In China, the telemarketing sector in the advertising market is rapidly adopting AI technology to personalize customer interactions and enhance campaign effectiveness.

Key regions: Asia, Germany, China, United Kingdom, Japan

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Analyst Opinion

The Telemarketing Advertising market in China is experiencing significant growth and development.

Customer preferences: Chinese consumers are increasingly receptive to telemarketing advertising due to several factors. Firstly, the rapid growth of smartphone usage in China has made it easier for marketers to reach a large audience through phone calls and text messages. Additionally, Chinese consumers are becoming more open to receiving promotional messages and offers through these channels, as they see it as a convenient way to stay informed about new products and services.

Trends in the market: One of the key trends in the Telemarketing Advertising market in China is the increasing use of personalized and targeted marketing campaigns. Companies are leveraging data analytics and customer segmentation techniques to tailor their telemarketing messages to specific consumer groups. This allows them to deliver more relevant and engaging content, increasing the chances of conversion and customer retention. Another trend is the integration of telemarketing with other digital marketing channels, such as social media and email. This multi-channel approach helps companies to create a cohesive and consistent brand experience for consumers, enhancing their overall marketing effectiveness.

Local special circumstances: China's large population and growing middle class present unique opportunities and challenges for telemarketing advertisers. On one hand, the sheer size of the market provides a vast customer base to target. On the other hand, competition is fierce, and companies need to differentiate themselves and deliver compelling messages to stand out from the crowd. Additionally, cultural factors play a role in shaping consumer preferences. For example, Chinese consumers tend to value personal relationships and trust when making purchasing decisions. Therefore, telemarketing campaigns that focus on building rapport and establishing trust with customers are more likely to be successful.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the Telemarketing Advertising market in China. Firstly, China's robust economic growth has led to an increase in disposable income, allowing consumers to spend more on products and services. This creates a favorable environment for telemarketing advertisers, as consumers are more willing to engage with promotional messages. Additionally, the government's efforts to promote entrepreneurship and innovation have led to the emergence of many new businesses in China. These companies often rely on telemarketing as a cost-effective way to reach potential customers and promote their products or services. Finally, advancements in technology and infrastructure have made it easier for telemarketing companies to operate in China, further fueling the growth of the market. In conclusion, the Telemarketing Advertising market in China is thriving due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As Chinese consumers become more receptive to telemarketing messages and companies adopt personalized and multi-channel marketing strategies, the market is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.