Market Insights Advertising & Media Advertising

Digital Classifieds - Sweden

Sweden

Ad spending in the Digital Classifieds market in Sweden is forecasted to reach €169.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.98%, leading to a projected market volume of €178.20m by 2029.
When compared globally, the highest ad spending will originate from China (€7,104.00m in 2024).
The average ad spending per internet user in the Motor classifieds market is expected to be €5.80 in 2024.
Within the Digital Classifieds market, 34% of the total ad spending will come from mobile in 2029.
Sweden's digital classifieds market is experiencing a surge in user engagement, driven by a preference for localized platforms offering niche services.

Key regions: Japan, Australia, Europe, India, Germany

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Comparaison de régions

Monnaie

Analyst Opinion

The Digital Classifieds market in Sweden is experiencing significant growth and development. Customer preferences in the Digital Classifieds market in Sweden are shifting towards online platforms for buying and selling goods and services. This trend can be attributed to the convenience and accessibility offered by digital platforms, as well as the increasing trust in online transactions. Consumers are increasingly turning to digital classifieds platforms to find a wide range of products and services, from electronics and clothing to real estate and job listings. Trends in the market include the rise of mobile usage and the increasing popularity of niche classifieds platforms. Mobile devices have become an integral part of everyday life for many Swedes, and this has translated into a growing preference for mobile-based classifieds platforms. Additionally, niche classifieds platforms are gaining traction as consumers seek specialized platforms for specific types of goods or services. This trend reflects the desire for more targeted and tailored experiences in the digital classifieds market. Local special circumstances in Sweden contribute to the development of the Digital Classifieds market. Sweden has a high internet penetration rate, with a large portion of the population having access to the internet. This widespread internet usage provides a strong foundation for the growth of digital classifieds platforms. Additionally, Sweden has a culture of trust and transparency, which is reflected in the digital classifieds market. Consumers feel comfortable using online platforms for buying and selling, as they have confidence in the reliability and security of these platforms. Underlying macroeconomic factors also play a role in the development of the Digital Classifieds market in Sweden. The country has a strong economy and high purchasing power, which enables consumers to engage in online transactions. Additionally, the high level of digital literacy in Sweden contributes to the growth of the digital classifieds market, as consumers are comfortable navigating and using online platforms. Overall, the Digital Classifieds market in Sweden is experiencing growth and development due to customer preferences for online platforms, trends such as mobile usage and niche platforms, local special circumstances including high internet penetration and a culture of trust, and underlying macroeconomic factors such as a strong economy and high digital literacy.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.