Market Insights Advertising & Media Advertising

In-App Advertising - Sweden

Sweden

Ad spending in the In-App Advertising market in Sweden is projected to reach €1,592.00m in 2024.
The ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 8.94%, resulting in a projected market volume of €2,443.00m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market in Sweden is projected to amount to €149.20 in 2024.
In global comparison, most ad spending will be generated China (€123.20bn in 2024).
Sweden's sophisticated digital landscape drives a surge in native In-App Advertising, capitalizing on high smartphone penetration and tech-savvy consumers.

Key regions: China, Europe, United States, Asia, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The In-App Advertising market in Sweden is experiencing significant growth and development.

Customer preferences: Swedish consumers are increasingly relying on mobile apps for various purposes, such as entertainment, shopping, and communication. This has led to a growing demand for in-app advertising, as advertisers recognize the potential of reaching a large and engaged audience through these platforms. Additionally, Swedish consumers are known for their high levels of digital literacy and receptiveness to new technologies, making them an attractive target for in-app advertisers.

Trends in the market: One major trend in the In-App Advertising market in Sweden is the shift towards programmatic advertising. Programmatic advertising allows for more targeted and personalized campaigns, as it uses algorithms and data analysis to deliver ads to specific audiences. This trend is driven by the increasing availability of user data and the desire to maximize the effectiveness of advertising campaigns. Advertisers in Sweden are increasingly adopting programmatic advertising to ensure that their ads are reaching the right people at the right time, resulting in higher conversion rates and return on investment. Another trend in the market is the emergence of native advertising. Native ads are designed to seamlessly blend in with the content of the app, providing a more organic and less intrusive advertising experience for users. This type of advertising is particularly popular in Sweden, as it aligns with the Swedish consumer preference for non-disruptive and relevant ads. Native advertising allows advertisers to engage with users in a more subtle and effective way, increasing the chances of capturing their attention and driving conversions.

Local special circumstances: Sweden has a highly developed digital infrastructure, with widespread access to high-speed internet and advanced mobile networks. This enables seamless in-app advertising experiences, as users can easily access and interact with content on their mobile devices. Additionally, Sweden has a high smartphone penetration rate, with a large portion of the population using smartphones on a daily basis. This creates a favorable environment for in-app advertising, as it allows advertisers to reach a wide audience and engage with them on a personal level.

Underlying macroeconomic factors: Sweden has a strong and stable economy, with high levels of disposable income and consumer spending. This provides a favorable environment for advertisers, as consumers have the financial means to make purchases and engage with brands. Additionally, Sweden has a high level of digitalization, with a large portion of the population actively using digital platforms and services. This creates a fertile ground for in-app advertising, as it allows advertisers to tap into a tech-savvy and digitally engaged consumer base. In conclusion, the In-App Advertising market in Sweden is thriving due to customer preferences for mobile apps, the adoption of programmatic and native advertising, the country's advanced digital infrastructure, and favorable macroeconomic factors. As the market continues to evolve, it is expected that in-app advertising will play an even larger role in the Swedish advertising landscape.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.