Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Sweden

Sweden

Ad spending in the Digital Video Advertising market in Sweden is forecasted to reach €0.59bn in 2024.
The sector is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 5.47%, leading to a projected market volume of €0.77bn by 2029.
With a projected market volume of €79,180.00m in 2024, the majority of revenue is expected to be generated in Sweden.
In the Digital Video Advertising market of Sweden, 82% of total ad spending will be generated through mobile in 2029.
The average ad spending per internet user in the Swedish Digital Video Advertising market is projected to be €60.78 in 2024.
Connected TV ad spending in the Swedish Digital Video Advertising market is estimated to reach €97.20m in 2024.
Connected TV is forecasted to demonstrate an annual growth rate (CAGR 2024-2029) of 5.71%, resulting in a projected market volume of €128.30m by 2029.
Ad spending on short-form videos in the Digital Video Advertising market in Sweden is projected to reach €239.20m in 2024.
The spending on short-form videos is expected to exhibit an annual growth rate (CAGR 2024-2029) of 9.64%, leading to a projected market volume of €378.90m by 2029.
Sweden's digital video advertising market is experiencing rapid growth, driven by high internet penetration and a tech-savvy population embracing online video content consumption.

Key regions: Australia, Europe, India, China, Asia

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Analyst Opinion

The Digital Video Advertising market in Sweden is experiencing significant growth and development.

Customer preferences: Swedish consumers are increasingly turning to digital video platforms for their entertainment needs. The convenience and accessibility of online streaming services have led to a shift in consumer preferences from traditional television to digital video. This trend is driven by the desire for on-demand content, personalized recommendations, and the ability to watch videos on multiple devices.

Trends in the market: One of the key trends in the Swedish Digital Video Advertising market is the rise of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences and optimize their ad placements in real-time. This trend is fueled by the availability of data and advanced targeting capabilities, which enable advertisers to deliver personalized and relevant ads to consumers. Additionally, the increasing popularity of connected devices, such as smart TVs and mobile devices, has created new opportunities for advertisers to reach consumers through digital video platforms. Another trend in the market is the growing adoption of native advertising in digital video. Native ads seamlessly blend into the user experience and are less intrusive compared to traditional display ads. This form of advertising is particularly effective in the digital video space, as it allows advertisers to deliver their messages in a non-disruptive manner. Native ads also have higher engagement rates and are more likely to be shared by viewers, further amplifying their reach and impact.

Local special circumstances: Sweden has a high internet penetration rate, with a large percentage of the population having access to high-speed internet. This widespread internet connectivity has contributed to the growth of the Digital Video Advertising market, as it allows consumers to stream videos seamlessly and advertisers to reach a larger audience. Additionally, Sweden has a strong culture of innovation and technology adoption. Swedish consumers are early adopters of new digital technologies, which has created a favorable environment for the growth of the Digital Video Advertising market. This tech-savvy population is receptive to new forms of advertising and is more likely to engage with digital video ads.

Underlying macroeconomic factors: Sweden has a stable economy and a high standard of living, which has led to increased consumer spending on entertainment and media. This has created a lucrative market for digital video advertising, as advertisers seek to capture the attention of Swedish consumers. Furthermore, the Swedish government has implemented policies to support the growth of the digital economy. This includes investments in digital infrastructure and initiatives to promote digital innovation. These efforts have created a favorable business environment for digital video advertising companies, attracting both domestic and international players to the market. In conclusion, the Digital Video Advertising market in Sweden is experiencing significant growth and development due to changing customer preferences, the adoption of programmatic and native advertising, local special circumstances such as high internet penetration and a tech-savvy population, and underlying macroeconomic factors such as a stable economy and government support for the digital economy.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.