Market Insights Digital eServices Online Education

Professional Certificates - Africa

Africa

Revenue in the Professional Certificates market is projected to reach €44.97m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.42%, resulting in a projected market volume of €57.68m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 4.3m users by 2028.
User penetration will be 0.2% in 2024 and is expected to hit 0.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €14.43.
In global comparison, most revenue will be generated in the United States (€1,795.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in Africa has been experiencing significant growth in recent years. Customer preferences have shifted towards acquiring professional certifications to enhance their skills and improve their job prospects. This trend is driven by various factors, including the increasing demand for specialized skills in the job market, the need for continuous professional development, and the recognition of the value of certifications by employers.

Customer preferences: In Africa, there is a growing demand for professional certifications among individuals seeking to enhance their skills and advance their careers. Many professionals are realizing the importance of acquiring specialized knowledge and skills to stay competitive in the job market. This has led to an increased interest in professional certificates that validate their expertise and provide them with a competitive edge.

Trends in the market: One of the key trends in the Professional Certificates market in Africa is the focus on industry-specific certifications. Professionals are seeking certifications that are directly relevant to their field of work, as these certifications are seen as more valuable and credible by employers. This trend is driven by the need for specialized skills in industries such as healthcare, IT, finance, and project management. Another trend in the market is the shift towards online learning and remote certification programs. With the advancement of technology and the increasing availability of internet access, professionals in Africa are now able to access online courses and certification programs from reputable institutions around the world. This has made professional certifications more accessible and convenient for individuals in remote areas or those who cannot afford to travel for in-person training.

Local special circumstances: The Professional Certificates market in Africa is influenced by several local special circumstances. One of these is the high youth unemployment rate in many African countries. With limited job opportunities, young people are turning to professional certifications as a way to enhance their skills and improve their chances of finding employment. This has created a demand for affordable and accessible certification programs that cater to the needs of young professionals. Another special circumstance is the emphasis on entrepreneurship and small business development in Africa. Many individuals are starting their own businesses and are seeking certifications that can help them acquire the necessary skills and knowledge to succeed in their entrepreneurial endeavors. This has led to an increased demand for certifications in areas such as business management, marketing, and entrepreneurship.

Underlying macroeconomic factors: The growth of the Professional Certificates market in Africa is also influenced by underlying macroeconomic factors. Economic growth and development in many African countries have led to an increased demand for skilled professionals in various industries. This has created a need for certifications that can validate the skills and expertise of individuals, making them more attractive to employers. Furthermore, globalization and the integration of African economies into the global market have created a demand for internationally recognized certifications. Professionals in Africa are seeking certifications that are recognized and valued not only within their local job market but also on a global scale. This has led to an increased interest in certifications from reputable international institutions. In conclusion, the Professional Certificates market in Africa is experiencing significant growth due to the changing customer preferences, including the demand for industry-specific certifications and the shift towards online learning. Local special circumstances, such as high youth unemployment and the emphasis on entrepreneurship, also contribute to the growth of the market. Underlying macroeconomic factors, such as economic growth and globalization, further drive the demand for professional certifications in Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.