Market Insights Digital eServices Online Education

Online Learning Platforms - Africa

Africa

Revenue in the Online Learning Platforms market is projected to reach €394.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.24%, resulting in a projected market volume of €648.10m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 25.5m users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €20.27.
In global comparison, most revenue will be generated in China (€37,250.00m in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Learning Platforms market in Africa has been experiencing significant growth in recent years. This can be attributed to a number of factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Africa have been shifting towards online learning platforms due to their convenience and accessibility. With the increasing penetration of internet and mobile devices across the continent, students and professionals are increasingly turning to online platforms to acquire new skills and knowledge. Online learning platforms offer flexibility in terms of time and location, allowing users to learn at their own pace and from anywhere with an internet connection. This is particularly appealing to individuals who may not have access to traditional educational institutions or who have busy schedules. In addition to customer preferences, there are several trends that are driving the growth of the Online Learning Platforms market in Africa. One such trend is the increasing demand for technical and vocational skills. As the continent continues to undergo rapid economic development, there is a growing need for individuals with specialized skills in sectors such as technology, engineering, and healthcare. Online learning platforms provide a cost-effective and efficient way for individuals to acquire these skills, making them highly sought after in the job market. Another trend in the market is the rise of edutainment platforms. These platforms combine education with entertainment, making the learning experience more engaging and enjoyable. This trend is particularly popular among younger learners who are accustomed to interactive and multimedia-rich content. Edutainment platforms often incorporate gamification elements, such as quizzes, challenges, and rewards, to motivate and incentivize users to continue learning. Local special circumstances also play a role in the development of the Online Learning Platforms market in Africa. One such circumstance is the lack of access to quality education in many parts of the continent. Online learning platforms provide an alternative solution for individuals who may not have access to traditional educational institutions or who live in remote areas. These platforms can bridge the educational gap and provide opportunities for individuals to acquire knowledge and skills that would otherwise be inaccessible. Underlying macroeconomic factors also contribute to the growth of the Online Learning Platforms market in Africa. The continent is experiencing rapid urbanization and a growing middle class, which is driving demand for education and skills development. Additionally, governments and organizations are increasingly recognizing the importance of investing in human capital to drive economic growth and development. Online learning platforms provide a cost-effective way to train and upskill individuals, making them an attractive option for governments and organizations looking to invest in education and skills development. In conclusion, the Online Learning Platforms market in Africa is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As the continent continues to develop and the demand for education and skills increases, online learning platforms are poised to play a crucial role in meeting these needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.