Market Insights Digital eServices Dating Services

Online Dating - Africa

Africa

Revenue in the Online Dating market is projected to reach €146.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.50%, resulting in a projected market volume of €210.50m by 2028.
In the Online Dating market, the number of users is expected to amount to 57.5m users by 2028.
User penetration will be 3.3% in 2024 and is expected to hit 4.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.48.
In global comparison, most revenue will be generated in the United States (€1,277.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Dating market in Africa has been experiencing significant growth in recent years. Customer preferences for online dating services have been driving this trend, as more and more people are turning to the internet to find romantic partners. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the Online Dating market in Africa. Customer preferences in Africa have shifted towards online dating platforms due to several reasons. Firstly, the convenience and accessibility of these platforms have made it easier for people to connect with potential partners. With the increasing availability of smartphones and internet connectivity across the continent, individuals can now access online dating services anytime and anywhere. This has resulted in a larger pool of potential matches and increased opportunities for finding love. Another factor driving the growth of the Online Dating market in Africa is the cultural shift towards more liberal attitudes regarding relationships and marriage. Traditional norms and customs are gradually evolving, and younger generations are embracing the idea of meeting partners online. This shift is particularly evident in urban areas, where young professionals are more open to exploring online dating as a viable option for finding love. Trends in the market indicate that online dating platforms in Africa are adapting to the unique needs and preferences of the local population. Many platforms have introduced features that cater specifically to African users, such as language options, cultural compatibility filters, and local matchmaking algorithms. This localization strategy has helped to attract a larger user base and increase engagement on these platforms. Local special circumstances also play a role in the development of the Online Dating market in Africa. For example, the continent's vast geographical size and diverse population present both challenges and opportunities for online dating platforms. Companies must navigate linguistic and cultural differences, as well as varying levels of internet access and infrastructure across different countries. However, by tailoring their services to specific regions and demographics, online dating platforms can effectively tap into the African market. Underlying macroeconomic factors have also contributed to the growth of the Online Dating market in Africa. Economic development and increasing disposable incomes have led to a rise in the middle class, creating a larger consumer base for online dating services. As more individuals have the financial means to access the internet and afford subscription fees, the market for online dating in Africa continues to expand. In conclusion, the Online Dating market in Africa is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As more Africans embrace online dating as a viable option for finding love, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.