Market Insights Digital eServices Event Tickets

Cinema Tickets - Africa

Africa

Revenue in the Cinema Tickets market is projected to reach €185.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.09%, resulting in a projected market volume of €218.20m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 21.8m users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €9.92.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Cinema Tickets market in Africa has been experiencing steady growth in recent years, driven by various factors such as increasing disposable income, urbanization, and a growing middle class.

Customer preferences: In Africa, there is a strong preference for watching movies in cinemas rather than at home. This is due to the immersive experience that cinemas offer, with their large screens, high-quality sound systems, and comfortable seating. Additionally, cinemas provide a social setting where friends and family can gather to enjoy a movie together.

Trends in the market: One of the key trends in the Cinema Tickets market in Africa is the expansion of cinema chains across the continent. International cinema chains have been entering the African market, opening new theaters in major cities. This trend has been driven by the increasing demand for cinema experiences and the potential for growth in the African market. Another trend in the market is the rise of local film industries. African filmmakers are producing high-quality films that are gaining international recognition and attracting audiences both within Africa and globally. This has led to an increased demand for cinema tickets to watch these local productions.

Local special circumstances: One of the unique aspects of the Cinema Tickets market in Africa is the diversity of languages and cultures across the continent. This diversity is reflected in the films that are shown in cinemas, with a wide range of local and international films being screened. This allows audiences to have a choice of films that cater to their specific preferences and interests.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in Africa can be attributed to several underlying macroeconomic factors. Firstly, the continent has been experiencing economic growth in recent years, leading to an increase in disposable income. This has allowed more people to afford cinema tickets and contribute to the growth of the market. Secondly, urbanization has been a significant factor driving the growth of the market. As more people move to cities, there is a greater demand for entertainment options, including cinemas. This trend is expected to continue as Africa's urban population continues to grow. Lastly, the expanding middle class in Africa has been a key driver of the Cinema Tickets market. As more people move into the middle class, their purchasing power increases, allowing them to spend more on leisure activities such as going to the cinema. This has created a larger customer base for the market and contributed to its growth. In conclusion, the Cinema Tickets market in Africa is experiencing growth due to increasing disposable income, urbanization, and a growing middle class. Customer preferences for the immersive cinema experience and the rise of local film industries are driving the demand for cinema tickets. The expansion of cinema chains across the continent and the diversity of languages and cultures are also contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.