Market Insights Digital eServices Dating Services

Casual Dating - Africa

Africa

Revenue in the Casual Dating market is projected to reach €28.79m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -5.07%, resulting in a projected market volume of €23.38m by 2028.
In the Casual Dating market, the number of users is expected to amount to 17.0m users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €2.06.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: A growing number of African consumers are embracing the concept of casual dating, seeking more flexible and non-committal relationships. This shift in customer preferences can be attributed to various factors such as changing societal norms, increased exposure to Western culture, and the desire for personal freedom and exploration. As a result, there is a growing demand for platforms and services that cater to casual dating, providing users with a convenient and discreet way to connect with like-minded individuals.

Trends in the market: One of the key trends in the African casual dating market is the rise of mobile dating apps. With the widespread adoption of smartphones and improved internet connectivity, mobile dating apps have become increasingly popular among African consumers. These apps offer a convenient and accessible platform for users to connect with potential partners, allowing them to browse profiles, chat, and arrange meetups. Additionally, the use of location-based technology enables users to find matches in their vicinity, further enhancing the convenience and efficiency of casual dating. Another trend in the market is the increasing focus on safety and security. As the casual dating market in Africa continues to grow, there is a growing concern among users about the authenticity and safety of profiles. To address this, dating platforms are implementing stricter verification processes and introducing features such as photo verification and video calls to ensure that users are interacting with genuine individuals. This focus on safety and security is crucial in building trust among users and encouraging more people to join the casual dating scene.

Local special circumstances: The African casual dating market is influenced by various local special circumstances. One such circumstance is the cultural diversity across the continent. Africa is home to a wide range of cultures and traditions, each with its own attitudes towards relationships and dating. This diversity presents both opportunities and challenges for casual dating platforms, as they need to cater to the specific preferences and expectations of different cultural groups. Understanding and respecting these cultural nuances is essential for success in the African casual dating market.

Underlying macroeconomic factors: The development of the casual dating market in Africa is also influenced by underlying macroeconomic factors. Economic growth, urbanization, and increasing disposable incomes are driving the demand for leisure and entertainment activities, including casual dating. As more people move to cities and experience a higher standard of living, they are seeking new ways to socialize and connect with others. This creates a favorable environment for the growth of the casual dating market, as consumers have more resources and opportunities to explore their personal relationships. In conclusion, the Casual Dating market in Africa is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances. The rise of mobile dating apps, the focus on safety and security, cultural diversity, and underlying macroeconomic factors are all contributing to the development of the casual dating market in Africa. As the market continues to evolve, it is important for businesses to adapt to these trends and cater to the specific needs and expectations of African consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.