Digital Fitness & Well-Being - Japan

  • Japan
  • The Digital Fitness & Well-Being market in Japan is projected to reach a revenue of €2.08bn in 2024.
  • The market is expected to show an annual growth rate (CAGR 2024-2028) of 4.07%, resulting in a projected market volume of €2.44bn by 2028.
  • User penetration is estimated to be 22.65% in 2024 and is expected to increase to 25.63% by 2028.
  • The average revenue per user (ARPU) is projected to be €73.56.
  • In global comparison, in China is expected to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to €25,920.00m in 2024.
  • Japan's digital fitness market is thriving with a strong emphasis on wearable technology and gamification to motivate users towards a healthier lifestyle.

Key regions: France, Asia, Japan, Germany, Italy

 
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Analyst Opinion

The Digital Fitness & Well-Being market in Japan is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics.

Customer preferences:
Japanese consumers are increasingly prioritizing convenience and accessibility when it comes to health and wellness services. The demand for digital fitness and well-being solutions, online doctor consultations, and digital treatment options is rising as individuals seek more personalized and convenient ways to manage their health.

Trends in the market:
In Japan, there is a noticeable trend towards integrating technology into traditional healthcare practices. Digital fitness platforms offering virtual workouts, wellness tracking apps, and online consultations with healthcare professionals are becoming more popular among tech-savvy consumers. The market is also witnessing a growing interest in digital treatment and care solutions, such as telemedicine services and remote monitoring devices.

Local special circumstances:
Japan's rapidly aging population and the increasing prevalence of chronic diseases are driving the adoption of digital health solutions in the country. With a shortage of healthcare providers and an emphasis on preventive care, digital fitness and well-being offerings are filling a crucial gap in the healthcare system. Additionally, the tech-savvy nature of Japanese consumers and the strong infrastructure for digital connectivity are further propelling the growth of the market.

Underlying macroeconomic factors:
The government's initiatives to promote digital health technologies and telemedicine services are creating a favorable regulatory environment for market expansion. The increasing healthcare expenditure in Japan, coupled with a growing awareness of the importance of preventive healthcare, is fueling the demand for innovative digital solutions. Moreover, the COVID-19 pandemic has accelerated the adoption of telehealth services and digital wellness platforms, leading to a more widespread acceptance of these technologies among consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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