Digital Fitness & Well-Being - Asia

  • Asia
  • The Digital Fitness & Well-Being market in Asia is expected to witness significant growth in the coming years.
  • According to projections, the market's revenue is set to reach a staggering amount of €42.21bn by 2024.
  • This growth is primarily driven by the increasing demand for digital fitness and well-being solutions in the region.
  • Furthermore, the market is anticipated to display a strong annual growth rate, with a compound annual growth rate (CAGR) of 9.69% between 2024 and 2028.
  • As a result, the market volume is projected to reach €61.10bn by 2028.
  • In terms of user penetration, it is expected to be 12.70% in 2024 and is forecasted to rise to 14.28% by 2028.
  • This indicates a growing acceptance and adoption of digital fitness and well-being services among the population in Asia.
  • The average revenue per user (ARPU) is expected to amount to €72.97.
  • This metric provides insights into the average amount of revenue generated from each user in the digital fitness and well-being market.
  • When comparing the global landscape, in China is projected to generate the highest revenue in the Digital Fitness & Well-Being market with Asia.
  • In 2024, in China's revenue is estimated to reach €25,920.00m.
  • This highlights the significant market potential and opportunities available in the Chinese market.
  • Overall, the Digital Fitness & Well-Being market in Asia is poised for substantial growth, driven by increasing revenue, user penetration, and average revenue per user.
  • With in China leading the way in terms of revenue generation, the market presents lucrative prospects for businesses operating in this sector.
  • In Asia, the digital fitness and well-being market is booming, with China leading the way in innovative health tech solutions.

Key regions: France, Asia, Japan, Germany, Italy

Comparaison de régions

Analyst Opinion

The Digital Fitness & Well-Being market in Asia has been experiencing significant growth and evolution in recent years.

Customer preferences:
Customers in Asia are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. The ability to access online doctor consultations and digital treatment and care services from the comfort of their homes is particularly appealing to busy urban populations in countries like China and India.

Trends in the market:
In China, the digital fitness market is booming with the rise of fitness apps that offer personalized workout plans and virtual coaching. Online doctor consultation services are also gaining popularity in countries like Japan, where the aging population is driving demand for remote healthcare solutions. Additionally, digital treatment and care platforms are seeing rapid adoption in South Korea, known for its advanced healthcare technology and high internet penetration rates.

Local special circumstances:
In India, the digital fitness market is witnessing a surge in demand from young, tech-savvy consumers who are increasingly health-conscious. The online doctor consultation sector in Southeast Asia is benefiting from government initiatives to improve healthcare access in remote areas. Moreover, the digital treatment and care market in Singapore is thriving due to the country's reputation for healthcare excellence and strong regulatory framework.

Underlying macroeconomic factors:
The growth of the Digital Fitness & Well-Being market in Asia can be attributed to various macroeconomic factors such as increasing smartphone penetration, rising healthcare costs, and changing consumer lifestyles. As disposable incomes rise across the region, more people are willing to invest in digital solutions for their fitness and healthcare needs. Additionally, government support for telehealth initiatives and digital infrastructure development is driving the expansion of the market in many Asian countries.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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