Fitness Trackers - Japan

  • Japan
  • The Fitness-Tracker market in Japan is projected to reach a revenue of €1,325.00m in 2024.
  • It is expected to exhibit an annual growth rate (CAGR 2024-2028) of 5.27%, resulting in a projected market volume of €1,627.00m by 2028.
  • The user penetration in Japan is anticipated to be 9.69% in 2024 and is projected to increase to 10.09% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €146.70.
  • In the global comparison, in China is expected to generate the highest revenue, reaching €23,870.00m in 2024.
  • In Japan, the demand for fitness trackers is driven by the country's health-conscious culture and emphasis on personal wellness.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Comparaison de régions

Analyst Opinion

The Fitness Trackers market in Japan is experiencing significant growth and evolution, driven by various factors unique to the region.

Customer preferences:
Japanese consumers are increasingly prioritizing health and wellness, leading to a growing demand for digital fitness and well-being solutions. The convenience and accessibility of online doctor consultations are also appealing to tech-savvy individuals looking for efficient healthcare services. Moreover, the digital treatment and care segment is gaining traction as people seek personalized and convenient healthcare options.

Trends in the market:
In Japan, there is a noticeable trend towards integrating fitness trackers with traditional healthcare services. This convergence allows for more comprehensive health monitoring and personalized treatment plans. Additionally, the emphasis on preventive healthcare in Japan is driving the adoption of digital solutions that enable individuals to proactively manage their well-being.

Local special circumstances:
Japan's aging population and high life expectancy are influencing the Fitness Trackers market in unique ways. The need for remote health monitoring and telemedicine services is growing as the elderly population seeks convenient healthcare options. Furthermore, the tech-savvy nature of Japanese consumers is accelerating the adoption of digital health solutions, including fitness trackers and online consultations.

Underlying macroeconomic factors:
The overall economic stability and technological advancement in Japan are supporting the growth of the Fitness Trackers market. The government's initiatives to promote digital healthcare and innovation in the medical sector are creating a conducive environment for market expansion. Additionally, the cultural emphasis on health and well-being is driving the demand for digital fitness and healthcare solutions in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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