Health & Wellness Coaching - Japan

  • Japan
  • The Health & Wellness Coaching market in Japan is projected to reach a revenue of ¥€417.00m in 2024.
  • The market is expected to show an annual growth rate (CAGR 2024-2028) of 10.75%, resulting in a projected market volume of ¥€627.40m by 2028.
  • The user penetration rate is expected to be 28.60% in 2024 and is forecasted to hit 33.10% by 2028.
  • The average revenue per user (ARPU) is expected to be ¥€13.33.
  • In global comparison, in the United States is expected to generate the highest revenue, amounting to €3,551.00m in 2024.
  • In Japan, the Health & Wellness Coaching market is rapidly growing as the population seeks digital solutions for personalized and convenient healthcare guidance.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Comparaison de régions

Analyst Opinion

The Health & Wellness Coaching market in Japan is experiencing a significant growth trajectory, driven by shifting consumer preferences towards holistic health solutions and increasing awareness about the importance of mental and physical well-being.

Customer preferences:
Japanese consumers are increasingly turning to Health & Wellness Coaching apps to help them achieve their fitness, nutrition, and meditation goals conveniently from their smartphones. The demand for personalized and on-the-go solutions that cater to individual needs and preferences is fueling the popularity of these apps in the market.

Trends in the market:
In Japan, there is a notable trend towards integrating traditional Japanese wellness practices such as Zen meditation and mindful eating into modern Health & Wellness Coaching apps. This fusion of ancient wisdom with contemporary technology resonates well with consumers seeking a balanced approach to health and wellness. Additionally, there is a growing emphasis on gamification and social features within these apps to enhance user engagement and motivation.

Local special circumstances:
Japan has a unique cultural context that influences the Health & Wellness Coaching market. The Japanese society values harmony, balance, and mindfulness, which aligns closely with the core principles of holistic wellness promoted by these apps. Moreover, the prevalence of stress-related health issues in Japan has spurred a greater interest in mental well-being and self-care practices, driving the adoption of meditation and mindfulness apps in the market.

Underlying macroeconomic factors:
The strong presence of technology infrastructure and high smartphone penetration rate in Japan are facilitating the widespread adoption of Health & Wellness Coaching apps across the country. Furthermore, the increasing focus on preventive healthcare and wellness promotion by the Japanese government is creating a favorable environment for the growth of the market. As disposable incomes rise and the population ages, there is a growing market for health and wellness solutions that cater to the diverse needs of Japanese consumers.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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