Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Egypt

Egypt

Revenue in the Breakfast Cereals market amounts to €0.99bn in 2024. The market is expected to grow annually by 9.94% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €8.47 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 205.20m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.6% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.5kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Breakfast Cereals Market in Egypt is experiencing subdued growth, influenced by factors such as increasing health consciousness among consumers and convenience of online shopping. This growth is expected to continue in the Bread & Cereal Products Market of The Food market in Egypt.

Customer preferences: As Egypt's economy continues to grow, consumers are placing a greater emphasis on convenience and health in their food choices. This has led to a rise in demand for healthier breakfast cereal options, such as whole grain and organic varieties. Additionally, there has been a shift towards on-the-go breakfast solutions, catering to busy lifestyles and urbanization. This trend is expected to continue as more young professionals prioritize health and convenience in their daily routines.

Trends in the market: In Egypt, the Breakfast Cereals market is experiencing a shift towards healthier options, with consumers increasingly seeking out whole grain and organic products. This trend is driven by a growing awareness of the importance of a balanced diet and the impact of processed foods on health. In addition, there is a rising demand for convenient, on-the-go breakfast options, leading to the popularity of single-serve and portable cereal packs. These trends are expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and suppliers who may need to adapt their product offerings and marketing strategies to cater to changing consumer preferences.

Local special circumstances: In Egypt, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's unique cultural and religious factors. As a predominantly Muslim country, there is a high demand for halal-certified products in the market. Additionally, the hot and dry climate in Egypt has led to a preference for breakfast cereals that offer a cooling and refreshing start to the day. This has resulted in the popularity of cereals with ingredients such as yogurt and fruit flavors. Moreover, strict government regulations on food labeling and advertising also play a significant role in shaping the market dynamics for breakfast cereals in Egypt.

Underlying macroeconomic factors: The Breakfast Cereals Market in Egypt is heavily influenced by macroeconomic factors, such as the country's economic health, government fiscal policies, and global economic trends. As Egypt's economy continues to recover from political and social unrest, consumer confidence and purchasing power have increased, leading to a rise in demand for convenience and packaged food products, including breakfast cereals. Additionally, the government's efforts to promote a healthier lifestyle have resulted in a greater emphasis on nutritious and fortified food products, which has positively impacted the breakfast cereals market. However, ongoing economic challenges, such as high inflation and currency devaluation, may pose a threat to market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.