Wine - Tunisia

The Wine market in Tunisia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Tunisians have developed a taste for wine, with a growing number of consumers opting for it as their beverage of choice. This shift in preferences can be attributed to several factors, including increasing disposable income, changing lifestyles, and a growing interest in wine culture.

Customer preferences: Tunisian consumers have shown a growing preference for wine over other alcoholic beverages. This can be attributed to a shift in cultural norms and an increasing interest in wine as a sophisticated and trendy drink. Wine is often associated with social status and is seen as a symbol of elegance and refinement. As a result, more Tunisians are opting for wine when socializing or dining out.

Trends in the market: The wine market in Tunisia has seen a surge in demand for both local and imported wines. Tunisian wineries have gained recognition for their high-quality products, and consumers are increasingly willing to explore and support local brands. This has led to a boost in domestic wine production and a growing number of wineries in the country. In addition to local wines, imported wines from countries such as France, Italy, and Spain are also gaining popularity among Tunisian consumers. These wines are often associated with prestige and are sought after by consumers looking for a taste of international flavors. The availability of a wide range of imported wines in local supermarkets and specialty stores has contributed to their growing popularity.

Local special circumstances: Tunisia's wine market is also influenced by its unique geographical and climatic conditions. The country's Mediterranean climate, with its mild winters and hot summers, provides ideal conditions for grape cultivation. The diverse terrain, which includes coastal plains, mountain ranges, and fertile valleys, allows for the cultivation of a wide variety of grape varieties. Furthermore, Tunisia has a rich winemaking tradition dating back thousands of years. The country's winemaking heritage, combined with modern production techniques, has resulted in the production of high-quality wines that cater to both domestic and international markets.

Underlying macroeconomic factors: The growth of the wine market in Tunisia is also supported by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, Tunisians have more purchasing power to spend on luxury goods, including wine. Additionally, the tourism industry plays a significant role in driving the wine market in Tunisia. The country is known for its beautiful landscapes, historical sites, and vibrant culture, attracting a large number of tourists each year. These tourists often seek out local wines as part of their cultural experience, contributing to the demand for wine in the country. In conclusion, the Wine market in Tunisia is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Tunisian consumers are increasingly opting for wine as their beverage of choice, driven by a growing interest in wine culture and changing cultural norms. The market is characterized by a preference for both local and imported wines, with a focus on high-quality products. The unique geographical and climatic conditions of Tunisia, along with its rich winemaking tradition, contribute to the production of diverse and high-quality wines. Finally, the country's steady economic growth and thriving tourism industry further support the growth of the wine market in Tunisia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.