Beer - Tunisia

The Beer market in Tunisia has been experiencing significant growth in recent years.

Customer preferences: Tunisian consumers have shown a growing interest in beer, with an increasing number of people choosing beer as their preferred alcoholic beverage. This shift in consumer preferences can be attributed to several factors. Firstly, beer is seen as a more affordable option compared to other alcoholic beverages such as wine or spirits. Additionally, the rise in popularity of socializing in bars and restaurants has contributed to the increased consumption of beer.

Trends in the market: One of the key trends in the Tunisian beer market is the growing demand for craft beer. Craft beer offers a unique and diverse range of flavors, appealing to consumers who are looking for a more premium and specialized drinking experience. This trend mirrors the global craft beer movement, which has gained traction in several countries worldwide. As a result, we have seen the emergence of local breweries in Tunisia, offering a variety of craft beer options to cater to this growing demand. Another trend in the Tunisian beer market is the increasing popularity of non-alcoholic beer. This can be attributed to the rising health consciousness among consumers who are looking for alternatives to traditional alcoholic beverages. Non-alcoholic beer provides an option for those who want to enjoy the taste of beer without the effects of alcohol. As a result, breweries in Tunisia have started to introduce non-alcoholic beer options to meet this demand.

Local special circumstances: One of the unique factors influencing the beer market in Tunisia is the country's cultural and religious norms. Tunisia is a predominantly Muslim country, where the consumption of alcohol is not widely accepted. However, despite this cultural context, the beer market has been able to thrive due to the growing number of tourists visiting the country. Tourism has played a significant role in driving the demand for beer, as tourists often seek out local experiences and flavors, including trying the local beer.

Underlying macroeconomic factors: The Tunisian beer market has also been influenced by macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed consumers to spend more on leisure activities, including dining out and socializing in bars and restaurants. As a result, the demand for beer has grown, with consumers willing to pay for premium and craft beer options. In conclusion, the Beer market in Tunisia has been experiencing growth due to changing customer preferences, including a growing interest in craft beer and non-alcoholic beer. Local special circumstances, such as the influence of tourism, have also contributed to the market's development. Additionally, underlying macroeconomic factors, such as stable economic growth and increased disposable income, have further fueled the demand for beer in Tunisia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.