Hard Seltzer - Tunisia

The Hard Seltzer market in Tunisia has been experiencing significant growth in recent years.

Customer preferences: Tunisian consumers have shown a growing interest in healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. These beverages are low in calories and sugar, making them an appealing choice for health-conscious individuals. Additionally, the younger generation in Tunisia is increasingly seeking out innovative and trendy alcoholic beverages, and Hard Seltzers fit this criteria perfectly.

Trends in the market: One of the key trends in the Hard Seltzer market in Tunisia is the introduction of local flavors and ingredients. Tunisian consumers appreciate products that reflect their culture and heritage, and local Hard Seltzer brands have capitalized on this by incorporating traditional Tunisian flavors such as pomegranate, rosemary, and orange blossom. This localization strategy has helped these brands to differentiate themselves in the market and attract a loyal customer base. Another trend in the market is the increasing availability of Hard Seltzers in various distribution channels. Initially, Hard Seltzers were primarily available in high-end bars and restaurants, catering to a niche market. However, as the demand for these beverages has grown, they have become more widely accessible. Hard Seltzers can now be found in supermarkets, convenience stores, and online platforms, making it easier for consumers to purchase and enjoy them.

Local special circumstances: The growing popularity of Hard Seltzers in Tunisia can also be attributed to the changing social and cultural norms in the country. Tunisian society is becoming more open-minded and accepting of Western influences, including new and innovative beverage options. This has created a favorable environment for the introduction and acceptance of Hard Seltzers in the market.

Underlying macroeconomic factors: Tunisia's economy has been experiencing steady growth, which has contributed to an increase in disposable income among consumers. As a result, people have more money to spend on discretionary items such as alcoholic beverages. The rising middle class in Tunisia is also more willing to experiment with new products and flavors, which has further fueled the demand for Hard Seltzers. In conclusion, the Hard Seltzer market in Tunisia is flourishing due to a combination of factors. Tunisian consumers' preference for healthier beverages, the introduction of local flavors, increased accessibility, changing social norms, and favorable macroeconomic conditions have all contributed to the growth of this market. As the trend towards healthier and more innovative alcoholic beverages continues, the Hard Seltzer market in Tunisia is expected to expand further in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.