Cider, Perry & Rice Wine - Tunisia

The Cider, Perry & Rice Wine market in Tunisia has seen significant development in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Tunisia have shifted towards a more diverse range of alcoholic beverages, including cider, perry, and rice wine. This can be attributed to a growing interest in exploring new flavors and experiences among consumers. Additionally, there is a rising demand for healthier and low-alcohol options, which has led to an increased interest in cider and perry, which are often perceived as lighter alternatives to traditional alcoholic beverages. Trends in the market indicate a growing popularity of craft and artisanal products. Consumers in Tunisia are increasingly seeking unique and high-quality beverages, which has created opportunities for small-scale producers to enter the market. This trend aligns with the global movement towards supporting local and sustainable businesses. As a result, there has been a rise in the production and consumption of craft ciders, perries, and rice wines in Tunisia. Local special circumstances also contribute to the development of the Cider, Perry & Rice Wine market in Tunisia. The country has a rich agricultural heritage and is known for its diverse range of fruits and crops. This provides a favorable environment for the production of cider and perry, as these beverages are often made from locally sourced fruits. Additionally, Tunisia's Mediterranean climate is well-suited for growing fruits such as apples and pears, which are key ingredients in cider and perry production. Underlying macroeconomic factors further support the growth of the Cider, Perry & Rice Wine market in Tunisia. The country has experienced a steady increase in disposable income and a growing middle class, which has led to an expansion of the consumer base for alcoholic beverages. Additionally, Tunisia has seen a rise in tourism in recent years, with visitors from around the world seeking unique cultural experiences. This has created a demand for local and traditional products, including cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Tunisia is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With a growing interest in diverse and high-quality beverages, the market is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.