Alcoholic Drinks - Algeria

The Alcoholic Drinks market in Algeria has been experiencing significant growth in recent years.

Customer preferences: Algerian consumers have shown a growing interest in alcoholic drinks, particularly in the urban areas. This can be attributed to a variety of factors, including changing lifestyles, increased disposable income, and a desire for new experiences. Additionally, there is a growing trend among younger consumers to explore different types of alcoholic beverages, such as craft beers and premium spirits.

Trends in the market: One of the key trends in the Algerian Alcoholic Drinks market is the increasing demand for imported products. Algerian consumers are becoming more open to trying new and exotic flavors from around the world. This has led to a rise in the import of alcoholic beverages, especially wines and spirits, from countries like France, Spain, Italy, and the United States. Furthermore, there is a growing interest in local craft breweries and distilleries, which are producing high-quality and unique products that cater to the preferences of the Algerian consumers.

Local special circumstances: One of the unique aspects of the Algerian Alcoholic Drinks market is the influence of Islamic culture and religion. Algeria is a predominantly Muslim country, and the consumption of alcohol is prohibited in Islam. However, there is a significant non-Muslim population in the country, as well as a growing number of secular individuals who do consume alcohol. This creates a market segment for alcoholic drinks, albeit with certain restrictions and sensitivities. As a result, alcoholic beverages are often consumed in private settings or in designated establishments that cater to non-Muslim consumers.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Algeria can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced a steady increase in disposable income, which has allowed consumers to spend more on discretionary items like alcoholic beverages. Additionally, urbanization and a growing middle class have contributed to the expansion of the market. Furthermore, Algeria has witnessed an increase in tourism in recent years, with more international visitors coming to the country. This has created a demand for a wider range of alcoholic beverages to cater to the preferences of both local and foreign consumers. In conclusion, the Alcoholic Drinks market in Algeria is experiencing growth due to changing customer preferences, increasing demand for imported products, local special circumstances, and underlying macroeconomic factors. Algerian consumers are becoming more adventurous in their choices and are willing to explore different types of alcoholic beverages. The market is also influenced by the country's Islamic culture, which creates certain sensitivities and restrictions. Overall, the market is expected to continue growing as consumer tastes evolve and economic conditions improve.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.