Hard Seltzer - Algeria

The Hard Seltzer market in Algeria has been experiencing significant growth in recent years.

Customer preferences: Algerian consumers have shown a growing interest in healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. This low-calorie and low-sugar alcoholic drink appeals to health-conscious individuals who are looking for a refreshing alternative to traditional alcoholic beverages. The light and fruity flavors of Hard Seltzers also resonate with consumers who prefer lighter and more flavorful options.

Trends in the market: One of the key trends in the Hard Seltzer market in Algeria is the increasing demand for locally produced and flavored products. Algerian consumers appreciate products that are made using locally sourced ingredients and flavors that are familiar to their palate. This trend has led to the emergence of local Hard Seltzer brands that cater specifically to the Algerian market, offering unique flavors that resonate with the local consumers. Another trend in the market is the growing popularity of Hard Seltzers among young adults. The younger generation in Algeria is more open to trying new and innovative alcoholic beverages, and Hard Seltzers have gained traction among this demographic. This trend is driven by the desire for variety and experimentation, as well as the influence of global trends in the beverage industry.

Local special circumstances: Algeria has a predominantly Muslim population, and alcohol consumption is subject to cultural and religious norms. However, the popularity of Hard Seltzers can be attributed to the fact that they have a lower alcohol content compared to traditional alcoholic beverages. This makes them more socially acceptable and aligns with the cultural preferences of the Algerian population.

Underlying macroeconomic factors: The growing middle class and increasing disposable income in Algeria have played a significant role in the development of the Hard Seltzer market. As more Algerians have the means to spend on leisure activities and luxury goods, the demand for premium alcoholic beverages like Hard Seltzers has increased. Additionally, the rising urbanization and westernization of Algerian society have also contributed to the growing popularity of Hard Seltzers, as they are seen as trendy and fashionable drinks. In conclusion, the Hard Seltzer market in Algeria is experiencing growth due to the preferences of health-conscious consumers, the emergence of local brands, the popularity among young adults, and the alignment with cultural and religious norms. The underlying macroeconomic factors of a growing middle class and increasing disposable income have also contributed to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.