Beer - Algeria

The Beer market in Algeria has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Algerian consumers have shown an increasing preference for beer over other alcoholic beverages, such as wine and spirits. This can be attributed to several factors, including the rising popularity of social drinking and the influence of Western culture. Additionally, the younger population in Algeria has been more open to trying new and different types of beer, leading to a diversification of the market.

Trends in the market: One of the key trends in the Algerian beer market is the growing demand for craft beer. Craft beer, which is typically produced by small, independent breweries, has gained popularity among consumers who are looking for unique and high-quality beer options. This trend can be seen in the increasing number of craft breweries opening in Algeria, as well as the wider availability of craft beer in bars and restaurants. Another trend in the Algerian beer market is the shift towards low-alcohol and non-alcoholic beer. Health-conscious consumers are increasingly seeking out beer options that are lower in alcohol content or completely alcohol-free. This trend is in line with global market trends, as consumers are becoming more aware of the potential health risks associated with excessive alcohol consumption.

Local special circumstances: Algeria has a predominantly Muslim population, and Islam prohibits the consumption of alcohol. However, there is a significant non-Muslim minority in the country, as well as a growing number of Algerians who are more liberal in their religious beliefs. This has created a niche market for beer consumption, particularly among non-Muslims and expatriates. Additionally, Algeria has a relatively young population, with a large percentage of the population under the age of 30. This demographic group is more likely to consume beer, as it is often associated with socializing and leisure activities. The youth population in Algeria has been increasingly exposed to Western culture through the internet and social media, leading to an increased interest in beer consumption.

Underlying macroeconomic factors: The Algerian economy has experienced steady growth in recent years, which has contributed to the increase in beer consumption. Rising disposable incomes and a growing middle class have allowed consumers to spend more on discretionary items, including alcoholic beverages. Additionally, the government has implemented policies to promote foreign investment and improve the business environment, which has attracted international beer companies to enter the Algerian market. In conclusion, the Beer market in Algeria has been growing due to changing customer preferences, such as the increasing demand for craft beer and low-alcohol options. Local special circumstances, including a non-Muslim minority and a young population, have also contributed to the growth of the market. The underlying macroeconomic factors, such as rising disposable incomes and government policies, have further supported the development of the Algerian beer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.