Non-Alcoholic Drinks - Algeria

The Non-Alcoholic Drinks market in Algeria has been experiencing significant growth in recent years.

Customer preferences: Algerian consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in demand for non-alcoholic drinks. Health-conscious consumers are increasingly seeking alternatives to sugary carbonated drinks and are instead opting for beverages that are low in sugar, natural, and offer functional benefits. This shift in consumer preferences has led to an increased demand for products such as flavored water, herbal teas, and natural fruit juices.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Algeria is the rising popularity of functional beverages. Consumers are looking for drinks that not only quench their thirst but also provide additional health benefits. This has led to an increase in the demand for drinks that are fortified with vitamins, minerals, and other nutrients. Functional beverages such as energy drinks and sports drinks have gained popularity among Algerian consumers, especially among the younger generation who are seeking a quick energy boost. Another trend in the market is the growing demand for ready-to-drink (RTD) beverages. Convenience is a key factor driving this trend, as consumers are increasingly looking for on-the-go options that can be easily consumed without the need for preparation. RTD beverages such as bottled water, iced tea, and fruit juices are witnessing strong growth in Algeria, as they offer convenience and are perceived as healthier alternatives to carbonated drinks.

Local special circumstances: Algeria has a large young population, with a significant proportion of the population under the age of 30. This demographic group is more likely to be health-conscious and open to trying new beverage options. The youth population's preference for healthier drinks and their willingness to experiment with new flavors and ingredients have contributed to the growth of the Non-Alcoholic Drinks market in Algeria.

Underlying macroeconomic factors: Algeria's economy has been growing steadily in recent years, which has led to an increase in disposable income levels. As a result, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. The growth in the Non-Alcoholic Drinks market can also be attributed to the increasing urbanization and changing lifestyles in Algeria. Urban dwellers have higher exposure to global trends and are more likely to adopt healthier lifestyles, including their beverage choices. In conclusion, the Non-Alcoholic Drinks market in Algeria is witnessing growth due to changing customer preferences towards healthier options, the rise in demand for functional beverages, the popularity of ready-to-drink options, the influence of the young population, and the underlying macroeconomic factors such as increasing disposable income and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.