Ready-to-Drink (RTD) Coffee - Algeria

The Ready-to-Drink (RTD) Coffee market in Algeria has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Algeria have shifted towards convenience and on-the-go consumption. As a result, there has been an increasing demand for ready-to-drink beverages, including coffee. Algerian consumers are looking for quick and easy options that can be consumed anytime, anywhere. This preference for convenience has driven the growth of the RTD Coffee market in the country. Trends in the market have also played a role in the development of the RTD Coffee market in Algeria. The global trend of coffee consumption has been on the rise, and this has influenced the Algerian market as well. As coffee culture becomes more prevalent around the world, Algerian consumers are also embracing the trend and seeking out new and innovative coffee products. This has created opportunities for both local and international coffee brands to enter the Algerian market and cater to the growing demand for RTD Coffee. Local special circumstances have further contributed to the growth of the RTD Coffee market in Algeria. The busy and fast-paced lifestyle of Algerian consumers, coupled with the limited availability of coffee shops and cafes in some areas, has created a need for convenient coffee options. RTD Coffee provides a solution to this need, allowing consumers to enjoy a quality cup of coffee without the need for brewing or visiting a coffee shop. Additionally, the hot climate in Algeria makes cold beverages, such as RTD Coffee, particularly appealing to consumers. Underlying macroeconomic factors have also played a role in the development of the RTD Coffee market in Algeria. The country's growing middle class and increasing disposable income have allowed consumers to spend more on convenience products like RTD Coffee. Additionally, the expanding retail sector and the availability of RTD Coffee products in supermarkets and convenience stores have made it more accessible to a wider range of consumers. In conclusion, the Ready-to-Drink (RTD) Coffee market in Algeria is developing due to customer preferences for convenience, global trends in coffee consumption, local special circumstances, and underlying macroeconomic factors. These factors have created a favorable environment for the growth of the RTD Coffee market in Algeria, and it is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.