Bottled Water - Algeria

The Bottled Water market in Algeria has been experiencing significant growth in recent years.

Customer preferences: Algerian consumers have shown a growing preference for bottled water over tap water. This can be attributed to several factors, including concerns about the safety and quality of tap water, as well as the convenience and portability of bottled water. Additionally, the hot climate in Algeria makes bottled water a popular choice for staying hydrated.

Trends in the market: One of the key trends in the Bottled Water market in Algeria is the increasing demand for flavored and functional bottled water. Algerian consumers are becoming more health-conscious and are seeking out products that offer additional benefits, such as added vitamins, minerals, or natural flavors. This trend is in line with the global shift towards healthier beverage options. Another trend in the market is the rise of premium and luxury bottled water brands. Algerian consumers are increasingly willing to pay a premium for high-quality bottled water that is sourced from natural springs or has unique packaging. This trend reflects the growing affluence in the country and the desire for premium products.

Local special circumstances: Algeria has a large young population, with a significant portion of the population being under the age of 30. This demographic group is driving the demand for bottled water, as they are more likely to be health-conscious and willing to spend on convenient and premium products. Additionally, the urbanization and modernization of Algerian cities have led to an increase in on-the-go consumption, further fueling the demand for bottled water.

Underlying macroeconomic factors: Algeria has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on non-essential items, such as bottled water. Additionally, the government has been investing in infrastructure development, including water treatment plants, to improve the quality of tap water. However, the perception of tap water as being unsafe or of poor quality still persists, driving the demand for bottled water. In conclusion, the Bottled Water market in Algeria is growing due to customer preferences for safe and convenient drinking water, as well as the increasing health-consciousness of consumers. The market is also influenced by local special circumstances, such as the young population and urbanization. The underlying macroeconomic factors, including economic growth and infrastructure development, further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.