Market Insights Advertising & Media Sports

Soccer - Ireland

Ireland

Revenue in the Soccer market is projected to reach €81.52m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.83%, resulting in a projected market volume of €93.74m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €106.30 in 2024.
In the Soccer market, the number of users is expected to amount to 0.8m users by 2029.
User penetration in the Soccer market will be at 15.1% in 2024.

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Région

Comparaison de régions

Monnaie

Analyst Opinion

The Soccer market in Ireland is facing minor growth due to factors such as declining interest in traditional media, declining merchandise sales, and high ticket prices. Additionally, the emergence of online streaming services has affected ticket sales. However, the increasing popularity of digital platforms for soccer news and merchandise could potentially drive growth in the future. Overall, the market is influenced by a combination of technological advancements and consumer preferences.

Customer preferences: There has been a noticeable increase in demand for personalized and authentic experiences in the Soccer Market within the Sports Market in Ireland. This trend has been particularly evident among younger consumers, who prioritize social responsibility and sustainability in their purchasing decisions. As a result, there has been a rise in the popularity of eco-friendly and ethically sourced sports apparel and gear, as well as a growing interest in local and small-scale soccer clubs that prioritize community involvement and environmental initiatives.

Trends in the market: In Ireland, the Soccer Market within the Sports Market is experiencing a shift towards digitalization, with the rise of online streaming platforms for live games and the use of social media for fan engagement. This trend is expected to continue, as more consumers seek convenient and interactive ways to consume sports content. This presents opportunities for industry stakeholders to collaborate with technology companies and enhance the overall fan experience. However, there may also be challenges in adapting to these changes and ensuring fair distribution of revenue among traditional and digital platforms.

Local special circumstances: In Ireland, the Soccer Market is heavily influenced by the countrys deep cultural ties to the sport. As a predominantly Catholic nation with a strong tradition of community and local pride, soccer is more than just a game, but a way of life. This dynamic creates a high level of demand for local teams and fierce competition between rival clubs, driving ticket sales and merchandise revenue. Additionally, Irelands geographic location within Europe provides easy access for international soccer tournaments, attracting large numbers of tourists and generating significant economic impact for the market.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Ireland is greatly impacted by macroeconomic factors such as the countrys overall economic health, government fiscal policies, and global economic trends. For instance, a strong national economy with low unemployment rates and stable interest rates can boost consumer confidence and increase spending on sports, leading to growth in the Soccer Market. On the other hand, if a countrys economy is struggling, consumers may have less disposable income to spend on sports, causing a slowdown in the market. Additionally, global economic trends such as changes in currency exchange rates and trade policies can also impact the Irish Soccer Markets performance. Furthermore, government fiscal policies, such as tax incentives for sports-related investments, can also have a significant influence on the markets growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.