Market Insights Advertising & Media Sports

Cricket - Ireland

Ireland

Revenue in the Cricket market is projected to reach €447.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.39%, resulting in a projected market volume of €503.10k by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €9.61 in 2024.
In the Cricket market, the number of users is expected to amount to 53.3k users by 2029.
User penetration in the Cricket market will be at 0.9% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Cricket market in Ireland has been experiencing steady growth, despite a minimal decline in growth rate. Factors such as increasing popularity of digital media and online ticket sales, coupled with a growing interest in the sport among consumers, have contributed to this growth. However, the market may be impacted by competition from other Sports markets and potential economic fluctuations in the region.

Customer preferences: In recent years, there has been a noticeable increase in the popularity of cricket in Ireland, with a growing number of fans and players showing interest in the sport. This can be attributed to the rising interest in leisure and recreational activities among the general population, as well as the success of the Irish national cricket team. Additionally, the increasing availability and accessibility of live streaming services for cricket matches have also contributed to the growth of the sport. With the emergence of new technology and social media platforms, cricket has become more accessible and attractive to a wider audience, leading to a significant shift towards a digital viewing experience. These trends are indicative of a changing consumer preference for convenience, flexibility, and entertainment in the Sports market.

Trends in the market: Currently, in Irelands Cricket Market, there is a growing trend towards increasing participation in youth cricket programs, with an emphasis on diversity and inclusivity. This is driven by the recognition of the sports potential to promote social integration and community development. Additionally, there is a noticeable shift towards franchised T20 leagues, with Irelands own Euro T20 Slam being established in 2019. These trends signify a growing interest in and support for cricket in Ireland, potentially leading to increased revenue opportunities and partnerships for industry stakeholders. Additionally, the emphasis on diversity and inclusivity could also lead to a more diverse and inclusive fan base and player pool, providing long-term sustainability and growth for the cricket market in Ireland.

Local special circumstances: In Ireland, the Cricket Market is heavily influenced by the countrys strong ties to the United Kingdom and the historical presence of British rule. This has resulted in a strong fan base for cricket and a thriving local market for the sport. Additionally, the countrys wet and moderate climate makes it an ideal location for cricket games and training facilities, further contributing to its growth. Irelands unique cultural background and close proximity to other cricket-playing nations make it a key player in the global cricket landscape. The growing popularity of the sport in Ireland has also led to the development of various youth programs and initiatives, creating a strong pipeline for future talent.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in Ireland is heavily influenced by macroeconomic factors, as with any market. The overall economic health of the country has a significant impact on the growth and performance of the market. Factors such as GDP growth, inflation rate, and employment rate can directly affect consumer spending and demand for cricket products and services. In addition, government fiscal policies, such as tax rates and trade agreements, can also impact the market by influencing the availability and cost of goods and services. Furthermore, global economic trends, such as trade policies, currency exchange rates, and international investments, can also have a significant influence on the cricket market. Overall, a stable and thriving economy with favorable regulatory environments and strong investment in sports infrastructure is essential for the growth of the cricket market in Ireland.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.