AR & VR - Ireland

  • Ireland
  • In 2024, the revenue in the AR & VR market in Ireland is projected to reach €126.7m.
  • It is expected to show an annual growth rate (CAGR 2024-2029) of 9.30%, resulting in a projected market volume of €197.6m by 2029.
  • The largest market in Ireland is VR Hardware, with a market volume of €40.5m in 2024.
  • The United States generates the most revenue in the AR & VR market, with a projected market volume of €10,110.0m in 2024.
  • By 2029, the number of users in Ireland is expected to amount to 4,216.0k users.
  • The user penetration rate will be 78.8% in 2024 and is expected to reach 80.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €31.6.
  • The revenue values displayed here only account for B2C revenues.
  • This means that according to the displayed market share of B2C, 0.00 of the total market (B2C & B2B) in Ireland is covered.
  • Ireland's AR & VR market is booming, with Dublin becoming a hub for tech innovation and attracting top talent.
Comparaison de régions

Analyst Opinion

The AR & VR market in Ireland has been experiencing significant growth in recent years, driven by customer preferences for immersive and interactive experiences, as well as advancements in technology.

Customer preferences:
Customers in Ireland are increasingly seeking out immersive and interactive experiences, and AR & VR technologies offer just that. With AR, users can overlay digital content onto the real world, enhancing their perception and interaction with their surroundings. VR, on the other hand, transports users to entirely virtual environments, providing them with a truly immersive experience. These technologies are particularly appealing to younger generations who are tech-savvy and eager to explore new forms of entertainment and communication.

Trends in the market:
One of the key trends in the AR & VR market in Ireland is the adoption of these technologies in various industries. For example, in the gaming industry, VR headsets are becoming more popular, allowing gamers to fully immerse themselves in virtual worlds. In the healthcare sector, AR is being used for surgical training and medical education, providing a more realistic and interactive learning experience for healthcare professionals. In the retail industry, AR is being utilized to enhance the in-store shopping experience by allowing customers to visualize products in their own homes before making a purchase. Another trend in the market is the increasing availability and affordability of AR & VR devices. As technology advances and production costs decrease, AR & VR devices are becoming more accessible to a wider range of consumers. This has led to an increase in demand and adoption of these technologies, driving the growth of the market in Ireland.

Local special circumstances:
Ireland has a strong tech industry and is home to many multinational companies, including major players in the AR & VR market. This has created a favorable environment for the development and adoption of these technologies. Additionally, the Irish government has been supportive of the tech industry, providing incentives and funding for research and development in emerging technologies such as AR & VR. This has further contributed to the growth of the market in Ireland.

Underlying macroeconomic factors:
The growth of the AR & VR market in Ireland is also influenced by underlying macroeconomic factors. Ireland has a strong economy and a high level of disposable income, which allows consumers to invest in new technologies and experiences. Furthermore, the country has a young and tech-savvy population, who are early adopters of new technologies and are willing to spend on innovative products and services. In conclusion, the AR & VR market in Ireland is experiencing significant growth due to customer preferences for immersive and interactive experiences, as well as advancements in technology. The adoption of these technologies in various industries, the increasing availability and affordability of AR & VR devices, the favorable local circumstances, and the underlying macroeconomic factors all contribute to the development and expansion of the market in Ireland.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
Veuillez patienter


Des questions ? Nous nous ferons un plaisir de vous aider.
Statista Locations
Contact Temitope Ifekoya
Temitope Ifekoya
Customer Relations

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (États-Unis)

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asie)

Lun - Ven, 9:00 - 17:00 h (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asie)

Lun - Ven, 10:00 - 18:00 h (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Lun - Ven, 9:00 - 18:00 h (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Amérique latine)

Lun - Ven, 9:00 - 18:00 h (EST)