Market Insights Advertising & Media Sports

Baseball - Ireland

Ireland

Revenue in the Baseball market is projected to reach €891.80k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.57%, resulting in a projected market volume of €1,063.00k by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €2.67 in 2024.
In the Baseball market, the number of users is expected to amount to 429.3k users by 2029.
User penetration in the Baseball market will be at 6.6% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In Ireland, the Baseball market has seen small growth due to factors such as limited media coverage, scarce merchandise options, and low demand for tickets. Despite this, the market shows potential for growth with increasing awareness and efforts to expand the sport. Investments in new facilities and marketing strategies may also contribute to a higher market rate in the future.

Customer preferences: As Irelands population becomes more diverse, there has been a noticeable increase in the popularity of baseball in recent years. This has led to a growing demand for baseball merchandise and memorabilia, with consumers seeking unique and authentic products showcasing their favorite teams and players. In addition, there is a growing trend of incorporating health and wellness into the baseball experience, with a greater emphasis on organic and sustainable food options at games and an increase in fitness and wellness events being held at stadiums. As consumers prioritize holistic lifestyles and socially responsible consumption, these trends are expected to continue to shape the baseball market in Ireland.

Trends in the market: In Ireland, there has been a rising trend in integrating technology within the Baseball Market, with the adoption of online platforms for ticket sales and fan engagement. Furthermore, there has been an increase in the use of data analytics for player and team performance evaluation. This trend is expected to continue with the advancement of technology and the increasing need for data-driven decision making. This has significant implications for industry stakeholders as it allows for better fan engagement, improved player development, and increased revenue opportunities through targeted marketing and sponsorships. This trend is likely to continue in the coming years, with a focus on enhanced fan experiences through digital platforms.

Local special circumstances: In Ireland, the Baseball Market within the Sports Market is heavily influenced by the countrys rich history and culture of sports, with Gaelic Athletics Association (GAA) and soccer being the dominant sports. However, with a growing interest in American culture, baseball has gained some popularity in recent years. Additionally, government regulations have also played a role in the sports development, such as the establishment of the Baseball Ireland organization in 1999. Irish baseball also has a unique geographical factor, with limited access to outdoor facilities due to the countrys climate, leading to the growth of indoor leagues and facilities.

Underlying macroeconomic factors: The Baseball Market in Ireland is heavily influenced by macroeconomic factors such as the countrys overall economic performance, government policies, and consumer spending habits. A strong economy and favorable fiscal policies can stimulate growth in the market, as people tend to have more disposable income to spend on sports activities and merchandise. On the other hand, a weak economy with high unemployment rates and lower consumer spending can result in a decline in the market. Additionally, global economic trends, such as fluctuations in exchange rates, can also impact the import and export of baseball-related goods, affecting the overall market performance.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.