Market Insights Advertising & Media Sports

American Football - Ireland

Ireland

Revenue in the American Football market is projected to reach €564.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.18%, resulting in a projected market volume of €660.20k by 2029.
In global comparison, most revenue will be generated in the United States (€23,960.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €7.15 in 2024.
In the American Football market, the number of users is expected to amount to 87.5k users by 2029.
User penetration in the American Football market will be at 1.6% in 2024.

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Analyst Opinion

The American Football market in the Irish Sports market has seen modest growth due to factors such as increasing awareness of the sport, the convenience of online services, and the availability of merchandise and ticket sales. However, the sub-markets of media, merchandise, and ticket sales have also played a role in this growth, with media providing exposure to the sport and merchandise and ticket sales driving revenue. The minimal growth rate may be due to the limited popularity of the sport in Ireland compared to other sports such as soccer and rugby.

Customer preferences: In both Ireland and the American Football Market, consumers are embracing a more health-focused and active lifestyle. This has led to a rise in demand for sports and fitness tracking technology such as wearables and health apps. In addition, the increasing diversity and inclusivity in the sport has seen a greater interest from previously underrepresented demographics, such as women and minorities. This shift towards prioritizing health and diversity highlights a growing awareness and desire for overall well-being in the market.

Trends in the market: In Ireland, we are seeing a growing trend towards increased participation in American Football, with more youth and adult leagues being established. Additionally, the market is experiencing a rise in the availability of American Football merchandise and apparel, demonstrating a growing interest in the sport. In the United States, the NFL is continuously expanding its international market, with games being played in London and Mexico City. This trend shows the potential for growth and global reach for the American Football market, making it a lucrative option for industry stakeholders. With the continued growth and interest in American Football, there is potential for increased sponsorship and broadcasting opportunities, which can have a positive impact on the overall growth and development of the market.

Local special circumstances: In Ireland, the American Football market is growing thanks to the increasing popularity of the sport among young people and the expansion of professional leagues. The countrys rich sporting culture and close ties to the United States contribute to the growth of this market. Meanwhile, in the United States, American Football remains a dominant force in the Sports market due to its cultural significance and widespread participation at all levels. The popularity of the sport in both markets is further supported by lucrative media deals and strong sponsorship opportunities.

Underlying macroeconomic factors: The growth of the American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, GDP growth, and overall economic stability. In countries with strong economic conditions and high disposable income, there is often a higher demand for sports entertainment and related merchandise. On the other hand, countries with economic challenges or lower levels of consumer spending may see a slower growth in the market. Fiscal policies, such as tax incentives for sports teams or investments in major sports infrastructure, can also have a significant impact on the success of the American Football Market. Additionally, global economic trends, such as the rise of digital media and streaming services, may also shape the future of this market and its growth potential.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.