Market Insights Advertising & Media Media

Cinema - Netherlands

Netherlands

In the Netherlands, revenue in the Cinema market is projected to reach €751.00m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.57%, leading to a projected market volume of €895.00m by 2029.
Within the Cinema market in the Netherlands, the number of viewers is anticipated to reach 10.4m users by 2029.
User penetration in the Netherlands will be 54.0% in 2024 and is projected to increase to 58.2% by 2029.
The average revenue per viewer in the Netherlands is expected to be €78.74.
In a global context, the highest revenue will be generated the United States, amounting to €19,250.00m in 2024.
In the Netherlands, the cinema market is increasingly embracing digital streaming partnerships, reflecting a shift towards hybrid consumption models among audiences.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Netherlands has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new trends in the market.

Customer preferences: Dutch customers have shown a strong preference for the cinema experience, with a high demand for both local and international films. This is reflected in the increasing number of cinema admissions in the country. Customers are also seeking more immersive and interactive experiences, leading to the rise of technologies such as 3D and IMAX. Furthermore, there is a growing interest in alternative content, such as live broadcasts of theater performances and sporting events, which has expanded the range of offerings in the market.

Trends in the market: One of the key trends in the Cinema market in Netherlands is the growth of premium cinema formats. Customers are willing to pay a premium for enhanced experiences, such as luxury seating, gourmet food and beverages, and personalized service. This trend has led to the opening of new premium cinema chains and the renovation of existing theaters to cater to this demand. Another trend is the increasing focus on sustainability and eco-friendly practices in the cinema industry. Dutch customers are becoming more conscious of their environmental footprint and are demanding sustainable options. As a result, cinema operators are adopting energy-efficient technologies, reducing waste, and promoting recycling initiatives.

Local special circumstances: The Netherlands has a rich cinema culture, with a long history of film production and appreciation. The country has produced internationally acclaimed filmmakers and has a strong tradition of film festivals. This cultural context has created a favorable environment for the growth of the Cinema market in Netherlands. Furthermore, the Dutch government has been supportive of the film industry, providing subsidies and tax incentives to attract international productions to the country. This has contributed to the growth of the local film industry and has increased the availability of diverse content in Dutch cinemas.

Underlying macroeconomic factors: The strong performance of the Dutch economy has had a positive impact on the Cinema market in Netherlands. With a high disposable income and low unemployment rate, Dutch consumers have more spending power and are more likely to engage in leisure activities such as going to the cinema. The stable economic conditions have also encouraged investment in the cinema industry, leading to the expansion and modernization of cinema theaters. In conclusion, the Cinema market in Netherlands is experiencing growth due to changing customer preferences, the emergence of new trends, the country's rich cinema culture, and the supportive government policies. The increasing demand for premium cinema experiences and sustainable practices, along with the strong macroeconomic conditions, are driving the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.