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Traditional TV & Home Video - Netherlands

Netherlands

In the Netherlands, the revenue in the Traditional TV & Home Video market market is forecasted to reach €2,212.00m by 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -1.06%, leading to a projected market volume of €2,097.00m by 2029.
The average revenue per user (ARPU) is expected to be €0.18k.
When compared globally, the in the United States is expected to generate the most revenue (€135.90bn in 2024).
By 2029, the number of TV Viewers in the Netherlands is estimated to be 12.8m users.
User penetration in the Traditional TV & Home Video market market is projected to be at 71.4% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market is projected to be €0.18k in 2024.
Traditional TV & Home Video in the Netherlands is experiencing a shift towards online streaming services, challenging the dominance of traditional broadcast television.

Key regions: Asia, United Kingdom, China, Germany, Japan

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Analyst Opinion

The Traditional TV & Home Video market in Netherlands has been experiencing significant developments in recent years. Customer preferences have shifted towards streaming services and online platforms, leading to a decline in traditional TV viewership. Additionally, the rise of smart TVs and mobile devices has further contributed to the changing landscape of the market.

Customer preferences: In the Netherlands, customer preferences have been shifting towards streaming services and online platforms for TV and home video content. The convenience and flexibility offered by these platforms, such as on-demand viewing and access to a wide range of content, have attracted a growing number of consumers. This shift in preferences has led to a decline in traditional TV viewership and a decrease in the sales of physical home video formats.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in the Netherlands is the increasing popularity of streaming services. Platforms like Netflix, Amazon Prime Video, and Disney+ have gained a strong foothold in the market, offering a vast library of TV shows, movies, and original content. The convenience of streaming services, with the ability to watch content on multiple devices and without the need for physical media, has resonated with consumers. Another trend in the market is the rise of smart TVs and mobile devices. With the increasing affordability and accessibility of smart TVs, more households in the Netherlands are equipped with these devices, enabling seamless access to streaming services and online content. Additionally, the widespread use of smartphones and tablets has further contributed to the growth of online video consumption.

Local special circumstances: The Netherlands has a highly developed digital infrastructure, with a high internet penetration rate and widespread availability of high-speed broadband connections. This has facilitated the adoption of streaming services and online platforms for TV and home video content. The country also has a tech-savvy population, which has embraced new technologies and digital innovations.

Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in the Netherlands is also influenced by underlying macroeconomic factors. The country has a strong economy and high disposable income levels, allowing consumers to invest in digital entertainment services and devices. Additionally, the Netherlands has a high standard of living and a culture that values convenience and efficiency, which aligns with the attributes offered by streaming services and online platforms. In conclusion, the Traditional TV & Home Video market in the Netherlands is experiencing a shift in customer preferences towards streaming services and online platforms. The convenience, flexibility, and wide range of content offered by these platforms have attracted a growing number of consumers. The rise of smart TVs and mobile devices has further contributed to the changing landscape of the market. The Netherlands' highly developed digital infrastructure, tech-savvy population, and strong economy are underlying factors driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.