Market Insights Advertising & Media Media TV & Video

Traditional TV & Home Video - China

China

In China, revenue in the Traditional TV & Home Video market market is projected to reach €25.31bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.05%, which will result in a projected market volume of €28.01bn by 2029.
The average revenue per user (ARPU) in China is anticipated to amount to €28.80.
In a global context, the majority of revenue will be generated the United States, with a figure of €135.90bn in 2024.
The number of TV Viewers in China is expected to reach 0.9bn users by 2029.
User penetration in the Traditional TV & Home Video market market in China is forecasted to be at 61.3% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in China is also projected to amount to €28.80 in 2024.
In China, the Traditional TV & Home Video market is increasingly challenged by digital streaming platforms, reshaping viewing habits and content consumption.

Key regions: Asia, United Kingdom, China, Germany, Japan

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Analyst Opinion

The Traditional TV & Home Video market in China has been experiencing significant growth in recent years.

Customer preferences: Chinese consumers have shown a strong preference for Traditional TV & Home Video products, with a growing demand for high-quality entertainment options. This can be attributed to the increasing disposable income of the middle class, which has allowed more households to afford these products. Additionally, the popularity of streaming services and online video platforms has contributed to the growth of the Traditional TV & Home Video market, as consumers seek a more immersive and cinematic viewing experience.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in China is the shift towards larger screen sizes. Consumers are increasingly opting for larger TVs and home theater systems to enhance their viewing experience. This trend can be attributed to the rising popularity of high-definition and 4K content, which is best enjoyed on larger screens. Additionally, the growing availability of affordable large-screen TVs has also contributed to this trend. Another trend in the market is the increasing demand for smart TVs. Chinese consumers are increasingly looking for TVs that offer internet connectivity and access to streaming services. This trend can be attributed to the convenience and flexibility that smart TVs offer, allowing consumers to access a wide range of content from the comfort of their homes. Smart TVs also offer features such as voice control and integration with other smart home devices, further enhancing the overall user experience.

Local special circumstances: China has a large population and a rapidly growing middle class, which has fueled the demand for Traditional TV & Home Video products. The country also has a strong manufacturing base, allowing for the production of high-quality TVs and home theater systems at competitive prices. Additionally, the Chinese government has been supportive of the development of the entertainment industry, which has further contributed to the growth of the Traditional TV & Home Video market.

Underlying macroeconomic factors: The strong economic growth in China has played a significant role in the development of the Traditional TV & Home Video market. As the country's GDP continues to grow, so does the purchasing power of consumers, leading to increased spending on entertainment products. Additionally, the rapid urbanization in China has also contributed to the growth of the market, as urban dwellers tend to have higher incomes and a greater demand for entertainment options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.