Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - Netherlands

Netherlands

Revenue in the 2023 market in the Netherlands is projected to reach €366.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.39%, resulting in a projected market volume of €432.80m by 2029.
The largest market within this market is Music Streaming, which will have a market volume of €288.30m in 2024.
In a global context, most revenue will be generated the United States, where it is estimated to be €17,510.00m in 2024.
In the 2023 market in the Netherlands, the number of users is expected to amount to 6.8m users by 2029.
User penetration will be 37.0% in 2024 and is anticipated to reach 38.1% by 2029.
The usage share of Spotify in the Netherlands is estimated to be 55.0% of the 2023 market in 2023.
In the year 2023, a share of Medium income of users in the Netherlands is categorized within the Medium income group.
In the Netherlands, the digital music market is increasingly characterized by a surge in local artist collaborations, enhancing cultural diversity and listener engagement.

Key regions: Germany, China, Europe, Japan, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Digital Music market in Netherlands has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of online streaming platforms. Customer preferences in the Netherlands have shifted towards digital music consumption, with a growing number of consumers opting for streaming services over traditional physical formats. This shift can be attributed to several factors, including the convenience and accessibility of streaming platforms, which allow users to access a vast library of music on demand. Additionally, the rise of smartphones and mobile devices has made it easier for consumers to listen to music on the go, further fueling the demand for digital music. Trends in the market indicate a strong growth trajectory for digital music in the Netherlands. Streaming services such as Spotify, Apple Music, and Deezer have gained significant popularity among Dutch consumers, with a large portion of the population subscribing to these platforms. This trend is expected to continue as more users embrace the convenience and personalized features offered by streaming services. Local special circumstances in the Netherlands have also contributed to the growth of the digital music market. The country has a high internet penetration rate, with a large portion of the population having access to high-speed internet connections. This has facilitated the adoption of streaming services and made it easier for consumers to discover and access new music. Underlying macroeconomic factors have also played a role in the development of the digital music market in the Netherlands. The country has a strong economy and a high disposable income per capita, which has allowed consumers to allocate a portion of their budget towards digital music subscriptions. Furthermore, the Netherlands has a vibrant music industry, with a rich history of producing internationally renowned artists. This has created a favorable environment for the growth of digital music, as consumers are eager to explore and support local talent. In conclusion, the Digital Music market in the Netherlands is experiencing significant growth due to changing customer preferences, the availability of online streaming platforms, local special circumstances, and underlying macroeconomic factors. The shift towards digital music consumption and the popularity of streaming services are expected to continue driving growth in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.