Media - Netherlands

Netherlands

In the Netherlands, revenue in the Media market is projected to reach €10.64bn in 2024.
The largest market within this market is TV & Video, which is expected to have a market volume of €3.59bn in 2024.
When considering a global perspective, the highest revenue will be generated the United States, with a figure of €496.60bn in 2024.
Furthermore, it is anticipated that in the Media market, 39.68% of total revenues in the Netherlands will be generated through digital Media market by 2029.
The Netherlands is witnessing a rapid evolution in its media landscape, with digital platforms increasingly dominating traditional broadcasting channels as consumer preferences shift.

Key regions: United States, China, Japan, United Kingdom, Germany

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Analyst Opinion

The Media market in Netherlands has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Netherlands have shifted towards digital media consumption, with an increasing number of people accessing content through online platforms and streaming services. This shift can be attributed to the widespread availability of high-speed internet, the growing popularity of smartphones and tablets, and the convenience of on-demand content. As a result, traditional media channels such as print newspapers and television have seen a decline in their customer base, while digital platforms have gained traction. One of the key trends in the media market in the Netherlands is the rise of online advertising. With the shift towards digital media consumption, advertisers have recognized the potential of online platforms to reach a larger and more targeted audience. This has led to an increase in digital advertising spending, as companies allocate more of their marketing budgets to online channels. Additionally, the use of data analytics and programmatic advertising has become more prevalent, allowing advertisers to optimize their campaigns and improve targeting. Another trend in the media market is the growth of streaming services. With the increasing availability of high-speed internet and the rise of smart TVs, more people in the Netherlands are subscribing to streaming platforms for their entertainment needs. This has led to a decline in traditional television viewership and an increase in the demand for original and exclusive content from streaming providers. As a result, both local and international streaming services have entered the Dutch market, offering a wide range of content options to consumers. Local special circumstances in the Netherlands have also contributed to the development of the media market. The country has a highly educated population with a high level of English proficiency, making it an attractive market for international media companies. Additionally, the Netherlands has a strong creative industry, with a rich history in art, design, and media production. This has led to the emergence of local media companies and content creators who cater to the preferences of Dutch consumers. Underlying macroeconomic factors have also played a role in the growth of the media market in the Netherlands. The country has a stable economy and a high standard of living, which has increased disposable incomes and consumer spending. This has allowed people to allocate a larger portion of their budget to media consumption, contributing to the growth of the market. In conclusion, the media market in the Netherlands is developing in response to changing customer preferences, emerging trends, and local special circumstances. The shift towards digital media consumption, the rise of online advertising, the growth of streaming services, and the presence of a highly educated population are all contributing factors to the market's growth. Additionally, the stable macroeconomic conditions in the country have provided a favorable environment for the development of the media industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.